The Role of Social Media in Increasing Customer Interaction and Brand Loyalty
Nasaruddin Siregar,
Sari Endah Nursyamsi,
Filda Angellia
et al.
Abstract:Social media has become a huge phenomenon in today's digital age. This phenomenon has changed the way customers interact with brands and products. In this context, this research aims to investigate the role played by social media in enhancing customer interaction and brand loyalty. This research is a literature review that adopts a qualitative method approach, which means it will analyse and interpret data by relying on information and text from various sources. The study results show that in an increasingly c… Show more
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