2021
DOI: 10.18502/jhs.v9i3.7316
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The Role of Social Marketing in Community Health Improvement: A Mixed Approach

Abstract: Background and Purpose: Social marketing (SM) is a fitting strategy in world health that is aimed to ensure attitude correction in the community, laying the foundation for the behavioral changes resulting in health promotion in the community. The purpose of this research was to explain the role of social marketing in promoting community health. Methods: This was applied research conducted through a descriptive survey. For data gathering, a mixed quantitative/qualitative approach was adopted. The statisti… Show more

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