The role of social commerce in online purchase intention: mediating role of social interactions, trust, and electronic word of mouth

Monfared, Amir Reza Konjkav; Ghaffari, Mohammad Ali; Barootkoob, Mohammadreza; Malmiri, Milad Mohebali

doi:10.1504/jibed.2021.112264

Cited by 10 publications

(8 citation statements)

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“…The growth of online consumer reviews has made them an important marketing communication tool because many consumers use them as the first step in their shopping process. Ratings and reviews have a considerable impact on social presence, proximity, familiarity, and informational support, but they do not significantly affect emotional support or purchase intentions, according to a study by [23] concerning ratings and reviews. This, however, runs counter to the conclusions made by [5].…”

Section: Seeking Product-related Reviews On Social Media and Purchase...mentioning

confidence: 99%

“…As a result, it is an excellent resource for information for many people. Social media has been hailed as one of the most essential sources for purchasing and influencing consumer decision-making [23]. Most individuals actively look for product information on social media.…”

Section: Seeking Product-related Reviews On Social Media and Purchase...mentioning

confidence: 99%

“…In online business transactions, trust is the most critical factor [23,33]. Recently, marketing managers have recognized that online reviews play an important role in the decision-making process of customers.…”

Section: Trust In the Reviewer's Commentsmentioning

confidence: 99%

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Navigating Purchase Intentions: The Influence of Reviewers’ Comments on Consumer Behavior

Kwakye,

Ertugan,

Tashtoush

2024

Preprint

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For most people, using social media to research products has become common. Despite previous research, there is a gap in understanding reviewers' product-related comments and how they lead to purchase intentions. In terms of contributions, this study analyses people's dependence on social media for product information in purchase intention while considering the moderating impact of risk and trust on the link between purchase intention and social media. The data were collected quantitatively using surveys. The sample consisted of 384 students. The study hypotheses were tested using the PROCESS macro after exploratory factor analysis and correlation analysis were conducted. Among those surveyed, it was confirmed that most people sought product-related comments on social media when seeking information about a product they might be interested in purchasing. It was also observed that the risk factor reduced the impact of other variables in the model presented in this study. In conclusion, this investigation is more reliable, and its outcomes benefit scholars, supervisors, merchants, and webmasters, for instance, in establishing a study for future research efforts and providing practical guidance that could boost promotional efforts and marketing activities, especially in this era of artificial intelligence.

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Section: Seeking Product-related Reviews On Social Media and Purchase...mentioning

confidence: 99%

Section: Seeking Product-related Reviews On Social Media and Purchase...mentioning

confidence: 99%

See 1 more Smart Citation

Navigating Purchase Intentions: The Influence of Reviewers’ Comments on Consumer Behavior

Kwakye,

Ertugan,

Tashtoush

2024

Preprint

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“…In a study titled Consumer Behavior in Social Commerce: Results from a Meta-Analysis, Mou and Benyoucef (2021) [11] found that interpersonal trust is more closely related to social commerce than organizational trust. In a study titled The Role of Social Commerce in Online Purchase Intention: The Mediating Role of Social Interactions, Trust, and Electronic Word-of-Mouth, Monfared et al (2021) [13] concluded that emotional support affects trust and that trust significantly affects electronic word-of-mouth. Electronic word-of-mouth also significantly affects purchase intention.…”

Section: Literature Reviewmentioning

confidence: 99%

Examining E-Commerce Satisfaction and Sales Growth Considering the Role of Trust in Social Commerce

Omranifard

Robatmili

2022

Teh. glas. (Online)

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In this study, e-commerce satisfaction and sales growth by considering the role of trust in social commerce are examined. In a trust-based environment, tools such as coercion to secure trades lose their effectiveness. Instead, people are willing to pay back and believe in honesty. Trust fosters market work, increases the willingness of individuals to interact and collaborate with groups, and provides a thriving network of voluntary gatherings. Trust, on the other hand, affects a person's satisfaction, purchase intention, and buying behavior. This study is conducted to examine e-commerce satisfaction and sales growth by considering the role of trust in social commerce. Therefore, a model is proposed to achieve the main goal using structural equation modeling (SEM). The hypotheses are then tested using Amos and 22spss software. In the inferential statistics section, the normal distribution of the variables is first examined using the Smirnov-Kolmogorov test. Since the significance level of all variables is higher than 0.05, it can be claimed that all variables are normally distributed. In the factor analysis section, the sample adequacy is examined using KMO and Bartlett's test. The hypotheses are then tested using Amos software and regression in SPSS software.

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“…Emotional support plays an important part in online behavior (Al-Tit et al, 2020;Handarkho, 2020a;. Previous research found that emotional support positively affects consumer's trust, reduces stress, risks, and product uncertainty (Bai et al, 2015;Monfared et al, 2021;Taylor et al, 2004;Yin et al, 2019). Based on social support theory and prior research findings, the following is proposed: P2: Emotional support has a significant positive influence on use behavior in s-commerce.…”

Section: Implications For Researchmentioning

confidence: 99%

A Meta-Analytic Structural Equation Model for Understanding Social Commerce Adoption

et al. 2021

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Social commerce (s-commerce) has gained prominence with advances in social media and social networking technologies over the last decade. Prior research has employed diverse theoretical perspectives to understand and explain consumer behavior within s-commerce but has also produced inconsistent results. This study integrates different theoretical perspectives including trust, social support, and social presence. The research portrays an integrated research model involving factors that impact behavioral intention and use behavior of s-commerce consumers whilst synthesizing prior empirical findings. A meta-analytic structural equation modeling (MASEM) method was used to synthesize 189 findings reported in 68 s-commerce studies and to analyze the structural model. Our findings show that trust and informational support have positive effects on behavioral intention while trust and emotional support have positive effects on use behavior. Furthermore, our findings highlight that behavioral intention influences use behavior and mediates the effect of trust and informational support on use behavior. The implications for research and practice are discussed in detail.

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The role of social commerce in online purchase intention: mediating role of social interactions, trust, and electronic word of mouth

Cited by 10 publications

References 0 publications

Navigating Purchase Intentions: The Influence of Reviewers’ Comments on Consumer Behavior

Navigating Purchase Intentions: The Influence of Reviewers’ Comments on Consumer Behavior

Examining E-Commerce Satisfaction and Sales Growth Considering the Role of Trust in Social Commerce

A Meta-Analytic Structural Equation Model for Understanding Social Commerce Adoption

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