The Role of Social Capital in Boycotting Socially Irresponsible Firms

Marek, Agnieszka; Zasuwa, Grzegorz

doi:10.1007/978-3-030-42277-6_16

Cited by 2 publications

(3 citation statements)

References 13 publications

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“…That is why social capital, as a facilitator of information flow within networks (Lin, 2002), is highly likely to enlarge the number of boycott participants. In line with this finding, several studies from the field of pro-social behaviour, including boycott participation, have reported the positive effects of social capital (Marek and Zasuwa, 2020;Zasuwa, 2019).…”

Section: H1 An Economic Crisis Decreases Consumer Participation In Psupporting

confidence: 61%

“…To the best of our knowledge, this is the first research to address the moderating role of social capital in boycott participation. Previous studies on consumer boycotts disregarded the interaction of social capital with other variables (Marek and Zasuwa, 2020;Neilson and Paxton, 2010;Zasuwa, 2019). The moderating effect of social capital that we identify suggests that the role of social capital in consumer activism and/or ethical consumption is much more important than was previously thought.…”

Section: Discussion Of Research Findingsmentioning

confidence: 52%

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Consumer Activism in Times of Economic Crisis and Recovery: A Cross-Country aAnalysis of the Role of Social Capital in Boycotting Products

Zasuwa¹,

Marek²,

Wesołowski³

et al. 2020

ERSJ

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Purpose: This paper's objective is twofold: 1) to show how the outbreak of an economic crisis and then an economic recovery affect consumer activism; and 2) to examine how social capital moderates the effects of economic crisis and economic recovery. Design/Methodology/Approach: Drawing on the economic and sociological literature, this study develops a set of hypotheses that explain the role of social capital in consumer activism under different economic conditions. In order to test research predictions, the study uses a reliable data source that is European Social Survey. Findings: The research findings clearly demonstrate that social capital at the country level boosts consumer activism during an economic recovery. Intriguingly, the study shows that social capital seems to have a neutral effect on boycotting products during an economic crisis. Practical Implications: This study suggests that consumers are likely to become more sensitive to unethical behaviour by companies in a situation of economic recovery. Thus, firms should be particularly careful about ethically questionable situations in that time. Originality/Value: The added value arises from showing the role of social capital in consumer activism, in different economic conditions.

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Section: H1 An Economic Crisis Decreases Consumer Participation In Psupporting

confidence: 61%

Section: Discussion Of Research Findingsmentioning

confidence: 52%

Consumer Activism in Times of Economic Crisis and Recovery: A Cross-Country aAnalysis of the Role of Social Capital in Boycotting Products

Zasuwa¹,

Marek²,

Wesołowski³

et al. 2020

ERSJ

Self Cite

View full text Add to dashboard Cite

show abstract

“…Existing evidence shows that a consumer boycott is a complex phenomenon resulting from several factors . These factors consist of, among other things, harm (e .g ., Antonetti, Maklan, 2016), unethicality (Trautwein, Lindenmeier, 2019) and blame (e .g ., Chapman, Lickel, Markowitz, 2020) appraisals of the corporate incident; characteristics of a corporate culprit, such as its size (Green, Peloza, 2014); traits of consumers including their moral identity (Xie, Bagozzi, 2019), their value orientations (Zasuwa, 2019); and contextual conditions like social capital of a country (Marek, Zasuwa, 2020) or the type of national culture (Zasuwa, 2017) .…”

mentioning

confidence: 99%

The Role of Trust and Distrust in the Relationship between Corporate Social Irresponsibility and Boycott Intentions: A Parallel Mediation Analysis

Zasuwa

2022

ntz

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Several boycotts have demonstrated that stakeholders can effectively force even large companies to abandon harmful activities. However, people do not always join boycotts, even in the case of severely egregious corporate behaviour. Thus, our understanding of this substantive form of ethical consumption is limited. To extend the knowledge about the process that leads to boycotting, this study examines the role of trust and distrust in the corporate culprits as two distinct mediators between an irresponsibility appraisal of corporate action and boycotting intentions. The conceptual model is tested on data from a survey conducted on a non-student sample. The research findings show that distrust in the transgressing firm fully mediates the relationship between perceived irresponsibility of corporate behaviour and consumer propensity to boycott such organisations. In other words, this research suggests that predictions about future irresponsible corporate behaviour (i.e. distrust) are key to convincing consumers to punish the corporate culprit

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The Role of Social Capital in Boycotting Socially Irresponsible Firms

Cited by 2 publications

References 13 publications

Consumer Activism in Times of Economic Crisis and Recovery: A Cross-Country aAnalysis of the Role of Social Capital in Boycotting Products

Consumer Activism in Times of Economic Crisis and Recovery: A Cross-Country aAnalysis of the Role of Social Capital in Boycotting Products

The Role of Trust and Distrust in the Relationship between Corporate Social Irresponsibility and Boycott Intentions: A Parallel Mediation Analysis

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