The Role of SMEs on the Economic Development: Kosova's Case

Morina, Donjeta; Gashi, Prespë

doi:10.2139/ssrn.2820980

Cited by 15 publications

(18 citation statements)

References 4 publications

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“…Marketing etiquette is now widely regarded as a pathway to small business growth and success in the contemporary business environment. Morina and Gashi (2016) posit that although marketing is increasingly regarded as vital to maintaining competitive advantage, the discussion has yet to broaden to include SMEs. This abandonment is alarming, given how important this sector is to economic development, employing primarily dedicated women, active youth, and capable-skilled workers thereby creating goods and services for society.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Since entrepreneurs may not be permitted to deviate from industry norms, they may choose to focus on innovative marketing methods to drive home their products and services to the satisfaction of their target audience, which is the reason they are in business. Modern and creative innovation is a marketing strategy that stimulates the development of new services, goods, or advanced technology processes that lead to new market prospects for organizational growth (Morina, & Gashi, 2016).…”

Section: Innovativenessmentioning

confidence: 99%

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Entrepreneurial Marketing And SMEs Growth In Post Covid-19 Era In Awka, Anambra State, Nigeria

Anoke

Ngozi²,

Uchechukwu³

et al. 2022

IJFAM

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Purpose: This study aimed at examining the effect of entrepreneurial marketing on SMEs growth in the post- Covid-19 Era in Awka Anambra State Nigeria. Research methodology: The study adopted a qualitative research design with five participants. An in-depth interview was used to elicit relevant information from the respondents. Data generated were carefully transcribed, reviewed, and harmonized. Thematic categories were created and categorized into two major themes- technological-driven marketing and need-oriented entrepreneurial marketing. Results: The study revealed that need-oriented marketing and technology-driven marketing are pivotal to the growth and sustainability of SMEs in the post-Covid-19 Era. Limitations: The restriction on gathering of people more than ten by the State Government due to the Covid-19 limited our study as the researchers would have loved to have a group and interactive decisions with the participants. Contribution: The result of this study will serve as an eye-opener to Nigerian policymakers and SME operators to key into modern entrepreneurial marketing tools and selvage her already depressed economy. Keywords: 1. Covid-19 2. Entrepreneurial–marketing 3. Growth 4. SMEs 5. Technology

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Section: Literature Reviewmentioning

confidence: 99%

Section: Innovativenessmentioning

confidence: 99%

Entrepreneurial Marketing And SMEs Growth In Post Covid-19 Era In Awka, Anambra State, Nigeria

Anoke

Ngozi²,

Uchechukwu³

et al. 2022

IJFAM

View full text Add to dashboard Cite

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“…c) make a valuable contribution to the development of the company's large business. d) also contributes significantly to the country's exports and imports [17].…”

Section: The Role Of Smesmentioning

confidence: 99%

“…One of the roles of SMEs (micro, small and medium enterprises) is to improve the welfare of the community [16]. SMEs are the key to economic development through new job opportunities and the production of goods or services [17], [18]. The economy in the 20th and 21st centuries is different from the 19th century, the emergence of globalization emphasizes the role of SMEs as promoters of a healthy business climate and economic efficiency for developing countries.…”

Section: Introductionmentioning

confidence: 99%

Sustainability Based on Risk Management of Batik Sasirangan SMEs in the Banjarmasin City

Jikrillah¹,

Ziyad²,

Stiadi³

et al. 2021

Advances in Economics, Business and Management Research

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This study aims to analyze risk management as a basis for measuring the sustainability of the Sasirangan batik SMEs in the Banjarmasin City. The number of respondents studied were 39 entrepreneurs using questionnaires and in-depth interviews to dig up information in order to obtain an overview of the strengths, weaknesses, opportunities and challenges faced by the company. The data analysis technique uses SWOT analysis and risk management processes based on ISO 31000 in 2018. The results show that capital risk, human resource risk and raw material risk must be a concern in order to ensure the sustainability of the Sasirangan batik SME business in Banjarmasin City. The owner of the Sasirangan batik SMEs is the determining factor as an internal risk controller through increasing the ability and knowledge of risk management.

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“…According to Morina &Gashi (Morina & Gashi, 2016), "the development of SMEs in Kosova can contribute in facing the numerous challenges associated with economic development, the effects of inequality, high levels of unemployment, demographic growth and the need for structural changes. SMEs development offers many job opportunities which can help in reducing unemployment and facing of demographic challenges which are growing rapidly.…”

Section: Introductionmentioning

confidence: 99%

Market analyses of marketing strategies of industrial producers and processors in Kosovo

Fejza¹,

Bajrami

2020

IJFBS

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Marketing can be considered as the connection between consumers and the management in attempt to create profit for the company. The main purpose of the research is to analyze the marketing strategies of industrial producers and processors in Kosovo and to find out which are the best marketing strategies that will lead these companies toward the growth of their market share and profit. During the research the paper finds that most of the producers we have analyzed have of proper marketing strategies used toward the company growth, including entering new markets and/or developing new products. Companies, part of this research, think more about productivity than sales and marketing and they still didn’t make the distinction between marketing and sales. We find that the behavior of most companies is geared towards productivity and not so much towards marketing and marketing strategies. Of course productivity is important, but marketing strategies can help in increasing the market share and growth, which could directly result to additional productivity needs. We also find out that there seems to be little courage in entering and exploring new markets; investing in offering new products to the market; or improving the design and quality of the products; and/or adding value to the existing products. Their growth strategies in terms of the above are still undeveloped. Therefore, there should be continuous insistence of manufacturing companies to advance marketing department, creating a special unit of market research that will help them to develop new markets and new products and make their company profitable by taking a larger market share and benefiting from diversification and proliferation. The data for research was collected through a questionnaire in 30 food producer and processor companies in Kosovo. Firstly, data has been gathered and processed through Microsoft Excel and the same data then were processed through SPSS 2.0 cross tabulation with the aim of comparing company strategies used and for testing of hypothesis.

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The Role of SMEs on the Economic Development: Kosova's Case

Cited by 15 publications

References 4 publications

Entrepreneurial Marketing And SMEs Growth In Post Covid-19 Era In Awka, Anambra State, Nigeria

Entrepreneurial Marketing And SMEs Growth In Post Covid-19 Era In Awka, Anambra State, Nigeria

Sustainability Based on Risk Management of Batik Sasirangan SMEs in the Banjarmasin City

Market analyses of marketing strategies of industrial producers and processors in Kosovo

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