The role of service innovation in the market orientation—new service performance linkage

Cheng, Colin C.J.; Krumwiede, Dennis

doi:10.1016/j.technovation.2012.03.006

Cited by 164 publications

(177 citation statements)

References 95 publications

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“…Early research discovered that the higher originality of new products could provide higher value (Cheng and Krumwiede 2012). Innovation covers management, technology, product, and process (Hsu and Hu 2011).…”

Section: Breakthrough Innovationmentioning

confidence: 99%

“…Accordingly, Cheng and Krumwiede (2012) developed the measurement questionnaires for market innovation, which are applied to measure breakthrough innovation in this study.…”

Section: Acta Oeconomica 65 (2015)mentioning

confidence: 99%

“…When breakthrough innovation was practiced, consumer dependence on such innovation would be largely enhanced and even had consumers perceive "how to continue life without it" (Hsu and Wang 2012). Cheng and Krumwiede (2012) particularly pointed out the factors in the contribution of breakthrough innovation to organizational performance. Technological innovation could rein-force the present value of major customers of an organization in order to promote organizational performance.…”

Section: Hypothesis Inferencementioning

confidence: 99%

“…Stock and Zacharias (2013) mentioned that market orientation could have an organization pay attention to market conditions, allow the organization paying attention to customer ideas and related knowledge to find out the ability of an organization creating value for customers, and enhance organizational performance (Ngo and O'Cass 2012). Wu (2013) indicated that an organization with marketoriented culture should understand the evolution of customers so as to develop innovative solution aiming at such demands (Cheng and Krumwiede 2012). In fact, an organization with high market-oriented culture would pay attention to expressed needs and latent needs and emphasize knowledge which could create value for customers.…”

Section: Hypothesis Inferencementioning

confidence: 99%

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Effects of Market Orientation and Breakthrough Innovation on Organizational Performance of International Enterprises

Zhang

Jin

2015

Acta Oeconomica

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In the economic growth process when China joined in WTO, internationalized operation has become an inevitable issue. Under the new normal economic condition, including the cut off tariffs on imported goods, businesses in China have realized the importance of enhancing the overall brand image, quality of products and services, and the international compatibility. Businesses of China need to develop creative and high-value-added products, and shall be able to rapidly change to satisfy market requirements to distinguish themselves from other products. It is the way of creating a new pattern of upgrading. It is the market-orientated development that is a primary condition for enterprises to adapt to the rapidly changing environment, keeping growth and attracting customers, acquiring competitive advantages, and creating excellent value for customers. It reveals the fact that in the future, businesses must change the focus from product to market needs. It is the marketorientation which could generate the competitive strength to resist competitors.The research involves in total 45 international enterprises, which are distributed with the questionnaires. There are totally 124 and 107 copies of questionnaires retrieved from manufacturing industry and service industry, with valid retrieval rates of 54% and 46%, respectively. The research results show that: 1. there is positive effect of market orientation on breakthrough innovation, 2. there is positive effect of breakthrough innovation on organizational performance, and 3. there is positive effect of market orientation on organizational performance. Based upon the results, some suggestions are proposed in this study, expecting to help international enterprises develop market orientation, enhance breakthrough innovation, and improve organizational performance.

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Section: Breakthrough Innovationmentioning

confidence: 99%

“…Accordingly, Cheng and Krumwiede (2012) developed the measurement questionnaires for market innovation, which are applied to measure breakthrough innovation in this study.…”

Section: Acta Oeconomica 65 (2015)mentioning

confidence: 99%

Section: Hypothesis Inferencementioning

confidence: 99%

Section: Hypothesis Inferencementioning

confidence: 99%

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Effects of Market Orientation and Breakthrough Innovation on Organizational Performance of International Enterprises

Zhang

Jin

2015

Acta Oeconomica

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“…In recent years, human resources (HR) management in hospitality and tourism, together with proper employee selection, is becoming increasingly important for the success of hotel enterprises (Bolton & Boyd, 2003;Cheng & Krumwiede, 2012;Chiang & Birtch, 2011;Hoque, 2000;Kim, Leonga, & Lee, 2005). Therefore, employees are becoming the centre of interest of tourism academics and practitioners.…”

Section: Introductionmentioning

confidence: 99%

Why should gender differences in hospitality really matter? A study of personnel’s service orientation and job satisfaction in hotels

Petrović

Jovanović

Marković

et al. 2014

Economic Research-Ekonomska Istraživanja

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In this article we examine the gender differences among hotel employees in service orientation and job satisfaction. To determine these differences, we used a service orientation scale (SOS), developed by Dienhart, Gregoire, Downey and Knight and a job satisfaction scale developed by Lytle. Our assumptions were that there would be significant gender differences in service orientation and job satisfaction. Our research proved factor structures of the two scales we used. Specifically, we showed gender differences in two of three factors, concerning service orientation (organisational support and customer focus), and no gender differences in job satisfaction. Our study revealed that organisational support is more important to men because they value more structured labour and service procedures than women (t = 2.21, df = 110, p = 0.03). In contrast, customer focus is more relevant to a women because it is more crucial to see satisfied guests, as well as having a good relationship with them (t = 2.07, df = 110, p = 0.04). It is of great importance for hotel management to have in mind that male and female employees respond and behave differently depending on the stimuli in the work environment and their satisfaction varies because of it.

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An environmental perspective extends market orientation: Green innovation sustainability

Wang

2020

Bus Strat Env

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Though there has been much research into green performance, few studies have analyzed whether a green market orientation (GMO) is important. In this study, we propose and test a model that links three subconstructs of GMO (i.e., green customer orientation, green interfunctional orientation, and green competitor orientation) and green performance. The mediating role of green innovation and if there is a missing link between these relationships is also tested. By decomposing the components of GMO and introducing green innovation as a mediator, the results contribute to a more nuanced understanding of how and why green innovation is important in the linkage between GMO and green innovation. Using a survey of 248 high-tech firms in Taiwan, the results highlight three subconstructs of GMO in facilitating green innovation and green performance. Green innovation fully mediates the association between green interfunctional orientation and green performance. However, green innovation only partially mediates the effects of green customer orientation and green competitor orientation on green performance.

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The role of service innovation in the market orientation—new service performance linkage

Cited by 164 publications

References 95 publications

Effects of Market Orientation and Breakthrough Innovation on Organizational Performance of International Enterprises

Effects of Market Orientation and Breakthrough Innovation on Organizational Performance of International Enterprises

Why should gender differences in hospitality really matter? A study of personnel’s service orientation and job satisfaction in hotels

An environmental perspective extends market orientation: Green innovation sustainability

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