The Role of Regulatory Focus, Social Distance, and Involvement in Anti-High-Risk Drinking Advertising: A Construal-Level Theory Perspective

Park, Sunyoung; Morton, Cynthia R.

doi:10.1080/00913367.2014.1001503

Cited by 84 publications

(47 citation statements)

References 41 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Furthermore, this regulatory focus can be investigated as a situationally induced focus (Khoa et al, 2020;Park & Morton, 2015). Moreover, construal level theory suggests that individuals process the same event or information at different levels when contemplating an action (Theodorakis & Painesis, 2018).…”

Section: Social Distancing and Brandingmentioning

confidence: 99%

Brand anthropomorphism, love and defense: does attitude towards social distancing matter?

Ali

Doğan

Amin

et al. 2021

The Service Industries Journal

View full text Add to dashboard Cite

Section: Social Distancing and Brandingmentioning

confidence: 99%

Brand anthropomorphism, love and defense: does attitude towards social distancing matter?

Ali

Doğan

Amin

et al. 2021

The Service Industries Journal

View full text Add to dashboard Cite

“…Every company expects that customers will buy back their products, and provide recommendations to others about the benefits and advantages of these products (Altuna & Konuk, 2009;Bart et al, 2014). If that happens, then the company managed to create loyal customers from its success in implementing its marketing strategy (Huang, Chou, & Lin, 2010;Park & Morton, 2015).…”

Section: Resultsmentioning

confidence: 99%

Modern Market Customer Loyalty: Advertising Promotion Strategies

Budianto

Bastaman

Fauziyah

2019

JM-UIKA

View full text Add to dashboard Cite

This study is focused on the relationship between advertising promotion strategies and customer loyalty in the modern market. This study seeks to explain the advertising promotion strategy if successfully carried out by the modern market, with the hope of creating loyal customers. This research was conducted on modern market customers in Ciamis. Ciamis is one of the regions in Indonesia, which is the same as other regions there are several modern markets with a variety of character of its customers. The study is based on the statements of several experts, which explain the customer relationship with various retail business promotion strategies. The model used in this study as an analysis tool is simple regression to illustrate how the relationship between advertising promotion strategies and customer loyalty. The results obtained are that there is an influence of advertising promotion strategies on customer loyalty, with the magnitude of influence is 27.5%, while as many as 22.5% are influenced by other factors not examined in this study

show abstract

“…The mechanism of regulatory fit has been used in the processing of advertising messaging in terms of gain/loss, analytical/imagery, and cognitive/affective message attributes (Roy and Phau 2014;Cornelis et al 2012;Florack and Scarabis 2006;Park and Morton 2015;Zhao and Pechmann 2007). While regulatory fit theory has been also applied within environmental marketing (Bullard and Manchanda 2013;Kareklas et al 2012), its usage to test environmental advertising has been limited (e.g., Ku et al 2013;Roy and Phau 2014).…”

Section: Regulatory Focusmentioning

confidence: 99%

Appealing to Goodwill or YOLO-Promoting Conservation Volunteering to Millennials

Nisbett

Strzelecka

2016

Voluntas

View full text Add to dashboard Cite

Volunteer travel opportunities are more plentiful than ever and are now offered worldwide, with conservation projects being an increasingly popular choice. Some of the emerging questions in this field are concerned with the effective communication of these opportunities to young people. One theory that could guide the creation of these persuasive campaigns for conservation volunteering is regulatory focus theory. By adopting this theory, we reveal yet another possibility for understanding motivations of conservation volunteers. Results of the experiment suggest promotion messages are better received (more persuasive) because they induce expectations in line with general view of conservation volunteering as a hedonic experience. Moreover, this study is the first one of its kind to show this important effect of environmental attitudes on individuals' responses to promotional messages about conservation volunteering travel.Résumé Les occasions de voyage bénévole sont plus nombreuses que jamais et désormais offertes partout dans le monde, les projets de conservation en constituant un choix de plus en plus populaire. Dans ce domaine, des questions émergentes portent sur la communication efficace de ces occasions aux jeunes. Une des théories qui pourraient orienter la création de ces campagnes de persuasion pour le bénévolat dans le domaine de la conservation est la théorie à focalisation réglementaire. En l'adoptant, nous pouvons mieux comprendre les motivations des bénévoles oeuvrant dans le domaine de la conservation. Les résultats de l'expérimentation suggèrent & Marianna Strzelecka marianna.strzelecka@lnu.se

show abstract

The Role of Regulatory Focus, Social Distance, and Involvement in Anti-High-Risk Drinking Advertising: A Construal-Level Theory Perspective

Cited by 84 publications

References 41 publications

Brand anthropomorphism, love and defense: does attitude towards social distancing matter?

Brand anthropomorphism, love and defense: does attitude towards social distancing matter?

Modern Market Customer Loyalty: Advertising Promotion Strategies

Appealing to Goodwill or YOLO-Promoting Conservation Volunteering to Millennials

Contact Info

Product

Resources

About