The Role of Public (Mis)perceptions in the Acceptance of New Food Technologies: Implications for Food Nanotechnology Applications

Wright, D. C. H.; Nathans-Kelly, Traci

doi:10.1002/9781118886373.ch3

Cited by 6 publications

(1 citation statement)

References 157 publications

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“…Brown and Kuzma (2013) also noted that consumers often make use of values-based judgments when considering nanofood products and that a majority of consumers are reluctant to consume nanofoods but support greater information about nanofoods and would also favor labeling initiatives. Nucci and Hallman (2015) noted that while nanotechnology is revolutionizing food packaging, the success of such promising technologies hinges upon public perceptions and concerns, and that communication about new developments is likely to play a significant role in public support for legislation and policy regarding the future of nanofood applications. Others have echoed a similar sentiment that individuals make risk decisions about nanotechnology even without a great deal of knowledge in the area and that scholarly understanding of perceptions and risk attitudes toward nanotechnology products is crucial for future health and risk communication initiatives and can inform health campaigning, public engagement initiatives, and decision-making (Berube et al 2010).…”

Section: Background and Literature Reviewmentioning

confidence: 99%

Protection Motivation and Communication through Nanofood Labels

Cummings

Chuah

2018

Science, Technology, & Human Values

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The development and use of nanotechnology in the food industry (nanofood) have grown steadily. While visions for nanofood suggest that the applications will improve quality and safety, they are also controversial for several reasons including potential health risks coupled with difficulty in assessing low-dosage nanoparticle risks as well as values-based objections. In recent years, debate over nanofoods has sparked inquiry into factors that predict public attitudes and purchase intentions. Such studies have investigated the roles of demographics and sociographics, value predispositions toward science and technology, preferences for natural products, trust in regulatory agencies, scientific knowledge, and media attention. This study assesses the role of each of these factors in shaping public attitudes toward nanofood and improves the predictive models by evaluating concepts from protection motivation theory. We find that incorporating threat and coping appraisals provides the best predictive models of public attitudes and intention to purchase nanofood products.

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Section: Background and Literature Reviewmentioning

confidence: 99%