The role of psychological ownership in consumer happiness

Li, Dan; Atkinson, Lucy

doi:10.1108/jcm-09-2019-3420

Cited by 44 publications

(40 citation statements)

References 59 publications

(81 reference statements)

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“…The consumption behavior of young people is affected by both external and internal factors. The interaction of the two 10.3389/fpsyg.2022.933542 types of factors will exert different effects on psychological needs (Severin and Tankard, 1997;Li and Atkinson, 2020). Psychological needs and satisfaction are the driving forces of consumption behaviors (Revels et al, 2010;Kim et al, 2013).…”

Section: Discussionmentioning

confidence: 99%

“…The sixth attribute of mobile short video advertisements is psychological needs. Based on the consumption process in modern society, consumer behavior is a kind of psychological need of consumers (Liu and Wan, 2018;Li and Atkinson, 2020). Consumers with potential psychological demands for consumption choose required goods through short videos, during which they interact with short video content, and their psychology and emotion fluctuate with the changes in content, these contents affect consumer satisfaction (Oliver, 1993).…”

Section: Psychological Needsmentioning

confidence: 99%

See 1 more Smart Citation

Exploring youth consumer behavior in the context of mobile short video advertising using an extended stimulus–organization–response model

Tian

Xuan

Hao³

et al. 2022

Front. Psychol.

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Under the hit of the epidemic, an increasing number of young people exchange and purchase goods by watching and resorting to mobile short video advertisements. Therefore, it is of great significance to explore the influence mechanism of mobile short video advertising on the consumption behavior of young people. This study develops a theoretical framework including fashion, socialization, entertainment, personalization, brand, psychological needs, satisfaction, and consumption behavior using a stimulus–organism–response (SOR) theory. The data from 332 young people using mobile short video advertising revealed that psychological needs exerted significant impacts on satisfaction, mediating the advertisements, and consumer satisfaction. The attributes of advertising, including fashion, socialization, entertainment, personalization, and branding, significantly promote young people’s psychological needs and satisfaction. In addition, satisfaction affects consumer behavior, and in the same manner, fashion and brand attribute directly impact consumer satisfaction.

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Section: Discussionmentioning

confidence: 99%

Section: Psychological Needsmentioning

confidence: 99%

Exploring youth consumer behavior in the context of mobile short video advertising using an extended stimulus–organization–response model

Tian

Xuan

Hao³

et al. 2022

Front. Psychol.

View full text Add to dashboard Cite

show abstract

“…According to this perspective, when consumption satisfies the psychological needs for autonomy, competence and relatedness, it enhances consumers’ happiness. As pointed by Li and Atkinson (2020), autonomy refers to the need of consumers to act in harmony with their integrated self, competence relates to their desire to feel effective in interacting with the environment, and relatedness refers to their need to feel connected to, and experience caring for, others.…”

Section: Sustainable Consumption and Consumer Happinessmentioning

confidence: 99%

Does sustainable consumption make consumers happy?

Hidalgo

Díaz-Carrión

Rodríguez‐Rad

2021

International Journal of Market Research

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The importance of ethical behavior in consumers has never been so evident, and in recent years, researchers have generated a great deal of knowledge about ethical consumption. The search for happiness in consumption has been a recurrent line of research by academics of the management and, mainly, the marketing fields. Our study analyses the relationship between ethical and sustainable behavior in consumption and the achievement of consumer happiness. Employing structural equations, the findings of the study suggest that there is a positive relationship between consumers’ predisposition toward sustainable behavior and happiness. In addition, the findings indicate that, when there are reasons to justify unethical behavior in consumption, the consumer also manages to be happier. Important implications for theory and practice are derived from the results. Emphasizing the benefits of sustainable consumption for enhancing happiness might instigate sustainable consumption, especially in the case of those consumers who do not have a positive attitude toward sustainable consumption.

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“…Likewise, stronger PO has also been directly linked to rented items being ascribed more economic value [43,46,57,69], more hedonic value [38, 61; [55]. More broadly, PO has also been directly related to users reporting greater satisfaction of their basic psychological needs, enhanced psychological well-being, higher self-esteem, and more acts of altruism [61,81].…”

Section: Direct Effects Of Po On Access-based Consumptionmentioning

confidence: 99%

Rented But MINE! Application of Psychological Ownership Theory to Access-Based Consumption and the Circular Economy

Rogers¹

2021

Circ.Econ.Sust.

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Most Circular Economy (CE) research to date has focused on supply-side factors such as the design, implementation, and monitoring of Circular business models, with comparatively little attention given to the role consumers and consumer psychology are likely to play in CE transition. A key driver of the CE framework is widespread public engagement in non-ownership or "access-based" consumption. In the absence of legally established property rights, the extent to which consumers experience a subjective sense of ownership over accessed (i.e., rented or shared) goods and services will be important in both understanding and fostering CE development. This paper introduces the construct and theory of psychological ownership (PO), discussing empirical evidence for its role in access-based consumption, primarily consumers' use of product-service systems (PSSs). Overall, there is reasonable evidence that PSS users can and do develop a sense of psychological ownership for rented items with, by implication, accessed goods and services activating at least one behavioural pathway or "route" to its development. Once attained, PO tends to have a positive-often mediating-impact on users' perceptions, attitudes, intentions, and behaviour towards rented product-services, with stronger PO having greater influence. A conceptual application of Psychological Ownership Theory to access-based consumption-hence the Circular Economic framework-is forwarded, with potential frustrations to PO development, plus implications for marketers and CE strategists, also discussed. With relevant literature, still sparse various directions for future research are also suggested.

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The role of psychological ownership in consumer happiness

Cited by 44 publications

References 59 publications

Exploring youth consumer behavior in the context of mobile short video advertising using an extended stimulus–organization–response model

Exploring youth consumer behavior in the context of mobile short video advertising using an extended stimulus–organization–response model

Does sustainable consumption make consumers happy?

Rented But MINE! Application of Psychological Ownership Theory to Access-Based Consumption and the Circular Economy

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