The Role of Price and Location on Customer Satisfaction in Griya Sutera Balaraja Housing
Andi Hasryningsih Asfar,
Icin Quraysin,
Ika Pratiwi
et al.
Abstract:Housing is a significant need for society. All products developers offer to consumers must be oriented to consumer needs. One factor that is often considered by consumers when buying a house is price. Companies must determine the right price to target consumers interested in purchasing the marketed products. Currently, the price is still occupying the top spot. Location is also essential because a strategic location will make consumers feel comfortable. With a reasonable price and location, it is hoped that co… Show more
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