The Role of Price and Promotion in Creating Brand Equity

Mehvish, Mehvish; Salman, Sohnia

doi:10.35536/ljb.2019.v7.i2.a5

Cited by 3 publications

(1 citation statement)

References 57 publications

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“…Studies have revealed that the gut microbiota in people with Parkinson's disease differs from those in health, with a reduced number of helpful bacteria and a larger abundance of possibly dangerous bacteria [71]. The course of Parkinson's disease is assumed to be aided by increased inflammation due to the alterations in gut microbiota in another research [72]. A high-fiber diet was linked to a lower incidence of Parkinson's disease, according to research on food [73].…”

Section: Parkinson's Diseasementioning

confidence: 99%

Dietary Implications of the Bidirectional Relationship between the Gut Microflora and Inflammatory Diseases with Special Emphasis on Irritable Bowel Disease: Current and Future Perspective

et al. 2023

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The immune system is vital for safeguarding the human body against infections and inflammatory diseases. The role of diet and meal patterns in modulating immune function is complex, and highlighting this topic is crucial for identifying potential ways to improve immune health. In Europe, the Mediterranean diet and Western diet are the most common dietary patterns, and gaining an understanding of how they affect immune function is essential for public health. There are numerous inflammatory diseases that are observed in younger and older people. Some of the common diseases include polymyalgia rheumatica (PMR), spinal muscular atrophy (SMA), vasculitis, sarcopenia, cirrhosis, cancer, and fibromyalgia, but the main focus in this review article is on irritable bowel disease (IBD). In general, dietary choices can have an immense impact on the microbial flora of the gut in people with inflammatory diseases. The intake of Mediterranean-style foods promotes the growth of healthy bacteria that enhances the function of the immune system. On the other hand, it is mostly seen that the intake of Western-style foods leads to the growth of harmful gut bacteria that contributes to inflammation and disease development by weakening the immune system. Additionally, inflammation in the gut can impact brain function, leading to mood disorders, such as anxiety and depression. Rare inflammatory diseases, such as psoriasis and sarcoidosis, are of main interest in this article. All the above-mentioned common and rare inflammatory diseases have a certain relationship with the microbiota of the gut. The gut microbiome plays a significant role in IBD; fiber and prebiotic interventions may represent promising adjunct therapies for pediatric IBD by targeting the gut microbiome. By advancing a good overall arrangement of microorganisms in the stomach through dietary mediations, working on the side effects and alleviating of diseases might be conceivable. The gut microbiota can be affected differently by various dietary fatty acid types. There is also an involvement of genetics in the progression of IBD, such as transcriptional factors, and one gene of interest is the LCT gene, which encodes for lactase, an enzyme responsible for digesting lactose in the gut.

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Section: Parkinson's Diseasementioning

confidence: 99%

Dietary Implications of the Bidirectional Relationship between the Gut Microflora and Inflammatory Diseases with Special Emphasis on Irritable Bowel Disease: Current and Future Perspective

et al. 2023

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Strategic alignment and its impact on creating an organization’s reputation and image

Alsayah

2022

Problems and Perspectives in Management

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The study aims to analyze and evaluate the potential impact of strategic alignment drivers on creating a company’s reputation and image, using a descriptive analytical approach. An analysis and interpretation of findings demonstrate that strategic alignment with its internal and external variables is deemed to be a key determinant of a company’s reputation and image customers have (with the regression coefficient of 0.38). The companies enjoying a great reputation are committed to creating an effective alignment between internal and external factors, while in companies with a weak or medium reputation, some manifestations of strategic inconsistency appear such as the deviation of competition foundations from their distinctive competencies, where the competitive competency is less appropriate with their competitive advantages, in addition to the lack of alignment between its existing strategy and main activities due to the company’s failure in choosing its internal environment. The study makes recommendations to the surveyed companies regarding the importance of aligning their internal and external options to build their image and reputation desired by their customers.

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The Effect of Brand Management Practices on Pati̇ent’s Brand Equity Perception and Hospital Preference

Özkoç

Cengiz

2020

International Journal of Health Management and Tourism

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Aim-It was aimed to examine the effect of brand management practices on patients' brand equity perception and hospital preference. Methodology-Data were collected by using a convenience sampling method from 500 participants. Cronbach's alpha coefficient, factor analysis, and structural equation modeling were performed to analyze internal consistency, construct validity and hypothesis test. Findings: This study has shown that; "price" affects brand loyalty and brand preference; "distribution-promotion" affects perceived quality and brand awareness/ association; "physical evidence", and "people" affect all brand equity dimensions; "process" affects perceived quality and brand preference. All "brand equity dimensions" have an effect on brand preference. Brand management practices have also an indirect effect on brand preference except "price promotion" and "process". Research limitations/Recommendations-The current study is limited by hospitals in İstanbul and Ankara. Further research could be done in different places and with more participants. Also, distribution-promotion structure could be examined separate structure by adding new variables. Practical İmplications-The findings provide insight for hospital managers and marketing managers to improve their hospital's brand equity productively. Originality-In the literature, some studies can be found on hospital brand or hospital preference. However, studies that were previously carried out reviewed partially of brand management practices or brand equity dimensions. This study looks holistic perspective. For this reason, this study aims to fill in the gap in the literature to provide holistic insight.

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The Role of Price and Promotion in Creating Brand Equity

Cited by 3 publications

References 57 publications

Dietary Implications of the Bidirectional Relationship between the Gut Microflora and Inflammatory Diseases with Special Emphasis on Irritable Bowel Disease: Current and Future Perspective

Dietary Implications of the Bidirectional Relationship between the Gut Microflora and Inflammatory Diseases with Special Emphasis on Irritable Bowel Disease: Current and Future Perspective

Strategic alignment and its impact on creating an organization’s reputation and image

The Effect of Brand Management Practices on Pati̇ent’s Brand Equity Perception and Hospital Preference

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