Over the past five decades, ultra high vacuum (uhv) techniques applied to well-defined single-crystal samples (the "surface science paradigm") have transformed our understanding of fundamental surface chemistry. To translate this success to the world of realistic heterogeneous catalysis, however, requires one seriously to address the fact that real heterogeneous catalysts usually operate under near-ambient or higher pressures. Nevertheless, the surface science paradigm can undoubtedly provide crucial insights into catalytic processes, so long as care is exercised in the design of experiments. Forging a secure link between two radically different pressure regimes is the major challenge, which we illustrate here with reference to the vitally important ammonia synthesis reaction, achieved industrially only under extremely high pressure.Auger spectroscopy | catalytic ammonia synthesis | surface chemistry I f uhv experiments are ever to map onto realistic catalytic conditions, it is often essential that relatively high surface coverages are maintained, implying that experiments must be conducted at much lower temperatures than are industrially employed. Structural, vibrational, and thermodynamic observations may then readily be made relating to reactants, intermediates, and products at relevant surface concentrations, but the low temperatures imply that kinetic information may be unobtainable due to slow reaction rates. Theoretical multiscale modeling of reaction kinetics (incorporating, for example, quantum chemistry, microkinetic simulation and/or computational fluid dynamics) provides one possible bridge across the so-called "pressure gap," with uhv single-crystal experiments benchmarking one end of the route and high-area catalytic studies the other.An alternative, however, is to seek purely experimental techniques and methodologies that will allow the best features of the surface science paradigm to be retained when moving beyond uhv conditions. For example, techniques such as X-ray photoemission spectroscopy (XPS), atomic force microscopy (AFM), and reflection absorption infrared spectroscopy (RAIRS) can all be applied (albeit subject to technical modifications) at near-ambient pressures. Techniques based upon supersonic molecular beams (SMB) are also relevant here, because the effective pressure where the beam impinges upon the sample may be quite high, while the overall pressure of the chamber remains in the uhv range.In the present paper, we make use of a "third way" to bridge the pressure gap, entailing the alternation of uhv and nearambient pressure conditions within a single experiment. Surface reactions occur with reasonable rates during the higher-pressure periods, because appropriate surface coverages of all reactants are maintained even at elevated temperature, and surface science measurements are then carried out during the uhv interludes, when electron spectroscopy becomes feasible.Turning to the specific catalytic process that we address in this work, one may break down the necessary steps for ammo...