The role of pharmaceutical marketing and other factors in prescribing decisions: The Yemeni experience

Al-Areefi, Mahmoud; Ibrahim, Mohamed

doi:10.1016/j.sapharm.2012.10.006

Cited by 27 publications

(40 citation statements)

References 10 publications

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“…This may reflect the fact that MRs are often the main source of information about new drugs in Yemen, as is the case in other developing countries . This is come in compliance with the qualitative phase of this study, as well as many other previous studies which quoted MRs as the main source of new drug information . Some went further in appreciating the role of MRs as a useful, valuable, quick, up‐to‐date and reliable source of information about drugs .…”

Section: Discussionsupporting

confidence: 81%

Perceptions of Yemeni physicians about interactions with medical representatives

Al-Areefi

Ibrahim

Hassali

et al. 2017

J Pharm Health Serv Res

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Objective Interaction between physicians and medical representatives (MR) is an area of controversy, which discussed heavily in the literature. However, the perspectives of physicians on the extent and composition of pharmaceutical promotion techniques have been neglected especially in developing countries. Therefore, this study aims to bridge this gap through investigating physicians' perceptions, beliefs and attitudes towards interactions with medical representatives with special emphasis on their perception about the appropriateness of accepting drug company promotions and their either positive or negative attitudes towards drug promotion activities. Methods This is a descriptive cross‐sectional study that investigates physicians' perceptions about interactions with medical representatives. Data were collected through an anonymous survey questionnaire circulated to 610 physicians. Key findings Majority (85.3%) of participated physicians has positive attitudes towards interactions with medical representatives, and they disagree with the idea of banning medical representatives' visits. Also perception of the majority (60.8%) of physicians is that most promotional techniques do not pose ethical problem, and it is appropriate to accept most promotional items. Conclusion Majority of the physicians have positive attitudes towards interactions with MRs. Most of the physicians believe that most promotional techniques do not pose ethical problem, and it is acceptable to accept promotional items.

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Section: Discussionsupporting

confidence: 81%

Perceptions of Yemeni physicians about interactions with medical representatives

Al-Areefi

Ibrahim

Hassali

et al. 2017

J Pharm Health Serv Res

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“…This highlights the prominent role of pharmaceutical industry as a key source of information about medicines, especially in low and middle income countries (17,102,103). This is of concern as drug promotion, especially in developing countries, may not always be evidencebased adversely impacting on future care (17,104,105).…”

Section:  Source Of Information and Familiarity With Guidelinesmentioning

confidence: 96%

Physicians’ knowledge, perceptions and behaviour towards antibiotic prescribing: a systematic review of the literature

Rezal

Hassali

Alrasheedy

et al. 2015

Expert Review of Anti-infective Therapy

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192

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Background: Knowledge, perceptions and prescribing behaviour are key to antibiotic prescribing. The aim of this paper is to systematically review this. Method: An extensive literature search from 1990-2014. Results: 19 articles were included; 8 in ambulatory care, 7 in hospital settings, and 4 in both, across all countries. Physicians still have inadequate knowledge and misconceptions about antibiotic prescribing. Moreover, some physicians although aware that antibiotics are of limited benefit in some conditions still prescribed them. Several factors influenced prescribing including patients' expectations, severity and duration of infections, uncertainty over diagnosis, potentially losing patients, and influence of pharmaceutical companies. Pocket-sized guidelines seen as an important source of information for physicians. Conclusion: Inadequate knowledge of prescribing is prevalent among physicians. However, many physicians were interested in improving their antibiotic prescribing. Multifaceted interventions targeting all key stakeholders including patients are needed to improve future antibiotic prescribing.

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“…As características do medicamento desempenham um papel importante na avaliação e posterior prescrição de medicamentos. 23,24 Agarwal e Kaur (2017) relatam que os presentes têm, sim, impacto nos padrões de prescrição de médicos, vistos como suborno para estimular a prescrição de certos medicamentos, levando os médicos a se sentirem na obrigação de corresponder a essas empresas farmacêuticas. Eles podem acabar prescrevendo um medicamento em detrimento de outro, mesmo na ausência de qualquer evidência científica de ser mais benéfico.…”

Section: Resultsunclassified

Influência do marketing farmacêutico nas prescrições médicas: uma revisão da literatura

Freitas¹,

Carlos²,

Molleri³

2022

JAFF

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Influência do marketing farmacêutico nas prescrições médicas: uma revisão da literatura.Influence of pharmaceutical marketing on medical prescriptions: a review. Resumo: Introdução: A indústria farmacêutica faz parte de um mercado competitivo e de investimentos grandes em pesquisa, desenvolvimento, produção e marketing de produtos farmacêuticos. A promoção de seus produtos junto à categoria médica, por meio de propagandistas de medicamentos, é uma das principais estratégias de marketing utilizadas pela indústria farmacêutica. Utilizam-se dessas estratégias a fim de aumentar suas vendas e maximizar seus lucros. Para tanto precisa convencer os médicos a prescreverem com maior frequência os medicamentos mais caros e nem sempre com melhores evidências nos desfechos em saúde. Objetivo: Revisão da literatura sobre o quanto o marketing realizado pela indústria farmacêutica pode influenciar na qualidade do que é prescrito pelos médicos. Método: A busca foi realizada a partir de artigos publicados nas bases de dados: Pubmed, Scielo, Scopus e Web of Science, no período de 2007 a 2017. Resultados: O estudo evidenciou vários fatores que interferem na prescrição médica, tais como contexto do paciente, indicações, fatores ambientais, características do medicamento e, principalmente, a indústria farmacêutica e seus representantes. Conclusão: O marketing desenvolvido pela indústria farmacêutica dirigido aos prescritores se mostra potencialmente perigoso e prejudicial, tanto para o exercício profissional quanto para os consumidores de serviços de saúde. Palavras-chave:Marketing farmacêutico; prescrição de medicamentos; indústria farmacêutica; Propaganda de medicamentos. Abstract:The Pharmaceutical Industry is competitive and make large investments in research, development, production and marketing of pharmaceuticals. The promotion of its products along with the medical profession, through the drug propagandists, is one of the main marketing strategies used by the Pharmaceutical Industry. These strategies are used to increase your drug sales and maximize your profits in the markets where you operate. This requires convincing physicians to prescribe more expensive drugs more often and not always with better evidence on health outcomes. The objective of this study was to carry out a review of the literature on how much the marketing carried out by the pharmaceutical industry can influence the quality of what is prescribed by the doctors. The search was carried out from articles obtained from databases such as Pubmed, Scielo, Scopus and Web of Science, from 2007 to 2017. The study showed several factors that interfere with medical prescription. Such as patient context, indications, environmental factors, characteristics of the drug and especially the pharmaceutical industry and its medical representatives. The marketing developed by the pharmaceutical industry to prescribers is potentially dangerous and harmful, both for professional practice and for consumers of health services.

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The role of pharmaceutical marketing and other factors in prescribing decisions: The Yemeni experience

Cited by 27 publications

References 10 publications

Perceptions of Yemeni physicians about interactions with medical representatives

Perceptions of Yemeni physicians about interactions with medical representatives

Physicians’ knowledge, perceptions and behaviour towards antibiotic prescribing: a systematic review of the literature

Influência do marketing farmacêutico nas prescrições médicas: uma revisão da literatura

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