Abstract:In the 21st century, self-marketing is an essential tool for job seekers, which can distinguish them from the rest of the candidates. They can easily address the targeted employer and convince the employer that he found the most appropriate candidate for the vacant position. The main objective of our primary research was to map the self-marketing activity of potential job seekers on the Slovak and Hungarian labour markets, and determine whether there are any differences how well-prepared the candidates are on … Show more
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