The Role of Perceived Value and Green Consumption Attitude on Purchase Intention of Eco-Bag: A Study on Young Consumers
Abstract:In recent decades, consumers have been eventually shifting towards responsive green consumption behaviour. This study will examine the role of the perceived value (social value, environmental value and economic value) on green consumption attitude and which, in turn, affects young consumers' purchase intention towards eco-bag. A conceptual model was adopted by developing hypotheses and analysed through structural equation modelling.The survey was performed where data were obtained from 373 young consumers from… Show more
“…Along this line, Koller et al (2011) and Tang et al (2014) show that the consumer's perception of economic value improves the attitude toward sustainable products. Along the same lines, Joshi et al (2021) and Hassan et al (2022) show that the economic value influences the attitude toward green products.…”
Section: Economic Valuementioning
confidence: 84%
“…Social value measures the perceived utility derived from association with one or more social groups (Biswas & Roy, 2015). Social pressure is a key driving force behind consumer choice (Bei & Simpson, 1995; Hanss et al, 2016; Sheth et al, 1991), acting as an external motivation toward the adoption of more sustainable consumption models (Gilal et al, 2020), Ajitha and Sivakumar (2017), Hassan et al (2022) and Roh et al (2022) show that the social value has a positive influence on attitude. According to Biswas and Roy (2015), consumers associate positive psychological feelings with a respectful attitude toward sustainability, which could be indicating that the social value provided by the purchase of sustainable craft products may be an important factor in generating a sustainable purchasing attitude.…”
Sustainable development has become a prevailing strategy for today's society, increasingly aware of the new challenges we face. This is causing consumers to demand and adopt more sustainable purchasing behaviors, based on the perception of different values. This article examines the relationship between social value, economic value, and environmental value with perceived quality and perceived value as antecedents of purchase intent in the sustainable crafts sector. The data were collected through an online survey. The model has been analyzed using a SEM model with Smart-PLS. The results show that economic and environmental values positively influence attitude and perceived quality. However, social value only positively influences attitude. Both attitude and perceived quality have a positive effect on the purchase intention of sustainable artisanal products. In the final section, we discuss in detail the theoretical and practitioner implications of the findings obtained.
“…Along this line, Koller et al (2011) and Tang et al (2014) show that the consumer's perception of economic value improves the attitude toward sustainable products. Along the same lines, Joshi et al (2021) and Hassan et al (2022) show that the economic value influences the attitude toward green products.…”
Section: Economic Valuementioning
confidence: 84%
“…Social value measures the perceived utility derived from association with one or more social groups (Biswas & Roy, 2015). Social pressure is a key driving force behind consumer choice (Bei & Simpson, 1995; Hanss et al, 2016; Sheth et al, 1991), acting as an external motivation toward the adoption of more sustainable consumption models (Gilal et al, 2020), Ajitha and Sivakumar (2017), Hassan et al (2022) and Roh et al (2022) show that the social value has a positive influence on attitude. According to Biswas and Roy (2015), consumers associate positive psychological feelings with a respectful attitude toward sustainability, which could be indicating that the social value provided by the purchase of sustainable craft products may be an important factor in generating a sustainable purchasing attitude.…”
Sustainable development has become a prevailing strategy for today's society, increasingly aware of the new challenges we face. This is causing consumers to demand and adopt more sustainable purchasing behaviors, based on the perception of different values. This article examines the relationship between social value, economic value, and environmental value with perceived quality and perceived value as antecedents of purchase intent in the sustainable crafts sector. The data were collected through an online survey. The model has been analyzed using a SEM model with Smart-PLS. The results show that economic and environmental values positively influence attitude and perceived quality. However, social value only positively influences attitude. Both attitude and perceived quality have a positive effect on the purchase intention of sustainable artisanal products. In the final section, we discuss in detail the theoretical and practitioner implications of the findings obtained.
“…However, if people, especially students, continue to follow trends and their economic abilities are not following their needs, their lifestyle will negatively impact them. Following what has been explained by [31,32,34] that there is a negative side effects of a consumptive lifestyle, such as (1) a wasteful lifestyle; (2) reduce the opportunity to save, (3) tend not thinking about future needs.…”
Section: Discussionmentioning
confidence: 98%
“…The use of Instagram certainly affects lifestyle in everyday life. Frequent lifestyle changes include spending more time, traveling, and creating more creative content [32,19]. The influence of social media on student lifestyles can be seen in how many videos or photo posts follow the latest trends.…”
Section: Discussionmentioning
confidence: 99%
“…It will also make it easier for someone to follow their lifestyle. [32] research states that exposure to Shopee promo advertisements influences green consumer behavior. It means that the more often you see advertisements, the higher a person's green consumer behavior will be.…”
Section: Green Product Advertising Advertising Lifestyle and Consumer...mentioning
The green consumers’ low-rate behavior is often attributed to lifestyles that do not care about the environment. This paper aims to analyze the effect of eco-friendly product advertising and social media on green consumers’ behavior with an eco-friendly lifestyle as a mediator. This research was conducted using a quantitative approach with a unit of analysis of students in the city of Semarang. This research was conducted by distributing questionnaires to the number of samples taken, as many as 161 students using the inverse square root method with a proportional combination of cluster and purposive sampling. The collected data were analyzed using descriptive statistics and SEM WarpPLS. The result shows that green product advertising and social media positively affected green consumer behavior, lifestyle mediated the impact of green product advertising on consumers’ behavior, and lifestyle mediated the influence of social media on consumers’ behavior. Therefore, students need to realize and understand how important the benefits of green product advertising are so they can pay attention to green product advertising and social media, besides that students need to manage their lifestyle by diverting their free time to activities that are more positive and valuable and are expected to be able to consider the needs especially related to environmentally friendly products as an effort to preserve the surrounding environment.
Ekolojik ayak izi farkındalığı, bireylerin tüketim alışkanlıklarının çevreye verdiği zararı somut olarak ifade eden bir kavramdır. Doğaya verilen bu zararın bireyler tarafından fark edilmesi için sürdürülebilir yaşam tarzını ve satın alma davranışını destekleyen ekolojik zekanın geliştirilmesi gerekmektedir. Ekolojik zeka seviyesinin artmasının ekolojik ayak izi farkındalığını artırması beklenmektedir. Buradan hareketle bu çalışmanın temel amacı ekolojik zekanın ekolojik ayak izi farkındalığı üzerindeki etkisini belirlemektir. Literatürde yapılan tanımlardan bu iki değişkenin birbiriyle yakından ilişkili olduğu görülmektedir. Ancak bunların birlikte ele alındığı herhangi bir çalışmaya rastlanmamıştır. Dolayısıyla araştırmanın bu anlamda literatürdeki boşluğu doldurması beklenmektedir. Ekolojik zekanın ekolojik ayak izi farkındalığı üzerindeki etkisini belirlemek amacıyla İstanbul ilinde yaşayan genç tüketiciler üzerinde bir anket çalışması yapılarak elde edilen veriler analiz edilmiştir. Verilerin analizinde tanımlayıcı istatistikler, açıklayıcı faktör analizi, doğrulayıcı faktör analizi, korelasyon analizi ve regresyon analizi kullanılmıştır. İlk olarak araştırmada kullanılan temel ölçeklerin geçerlik ve güvenilirlikleri belirlenmiştir. Daha sonra ölçeklerin örnekleme uygunluğunu belirlemek amacıyla açıklayıcı faktör analizi ve yapı geçerliliğini test etmek için doğrulayıcı faktör analizi yapılmıştır. Son olarak ekolojik zekanın ekolojik ayak izi farkındalığı üzerindeki etkisi regresyon analizi yardımıyla belirlenmiştir. Elde edilen sonuçlara göre genel olarak genç tüketicilerin ekolojik zeka seviyesinin ekolojik ayak izi farkındalıkları üzerinde etkisi bulunmaktadır. Ekolojik zeka seviyesinin artması ekolojik ayak izi farkındalığının artmasını sağlamaktadır. Buna ek olarak ekolojik zeka ölçeğinin alt boyutu olan bütünleşik bakış açısı ve sosyal zekanın gençlerin gıda ve su ayak izi farkındalığı üzerinde etkisi olduğu belirlenmiştir. Buna göre gençlerin ekolojik zekalarının duygusal alanlarla ilişkili seviyesinin geliştirilmesi onların gıda ve su kullanımı konusundaki farkındalıklarını artırmaktadır. Regresyon analizinden elde edilen diğer sonuçlara göre ekolojik zekanın bir boyutu olan ekonominin ulaşım ayak izi farkındalığı üzerinde etkisi bulunmaktadır. Dolayısıyla gençlerin ekolojik zekalarının bilişsel kısımlarıyla ilgili düzeyin artırılması onların sürdürülebilir ulaşım konusundaki farkındalıklarını artırmaktadır.
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