The role of perceived enjoyment and perceived informativeness in assessing the acceptance of AR wearables

Holdack, Eric; Lurie-Stoyanov, Katja; Fromme, Harro Fabian

doi:10.1016/j.jretconser.2020.102259

Cited by 132 publications

(115 citation statements)

References 43 publications

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“…In particular, the explanatory power, while defining WG and AR , was observed as [H2(a): β = 0.381; ρ ≤ 0.001] and [H2(b): β = 0.450; ρ ≤ 0.001], respectively. This result supports the findings recorded by Lewis et al (2016) and Holdack et al (2020) .…”

Section: Discussionsupporting

confidence: 93%

Embedded Philanthropic CSR in Digital China: Unified View of Prosocial and Pro-environmental Practices

Rafique

Zhou

et al. 2021

Front. Psychol.

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In recent decades, China has transformed from a conventional society into a digitally competitive nation. From an economic perspective, embedded corporate social responsibility (CSR) is gaining a new height where gamified charity is a trendy approach. By adopting the norm activation model from the point of view of the stimulus–organism–response framework, this research theoretically conceptualized the role of the mobile application environment (including telepresence, functional transparency, and accessibility) to map the cognition and philanthropic behavioral intentions of consumers in the gamified setting. The quantified survey comprised 669 respondents. The findings highlighted the critical role of functional transparency and telepresence of a mobile application in driving consumers’ warm glow and ascribed responsibility. The research underlined the presence of the unique DNA of Internet Plus Charity (Public Benefits) for prosocial and pro-environmental purposes in China under the umbrella of philanthropic CSR.

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Section: Discussionsupporting

confidence: 93%

Embedded Philanthropic CSR in Digital China: Unified View of Prosocial and Pro-environmental Practices

Rafique

Zhou

et al. 2021

Front. Psychol.

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“…Perceived enjoyment (PENJ) refers to a task that can provide a pleasurable experience apart from its outcomes (Holdack et al, 2020, Van Pinxteren et al, 2019. AR services in a beauty brand online can provide a fleeting PENJ experience (Olsson et al, 2013).…”

Section: Perceived Enjoyment (Penj)mentioning

confidence: 99%

“…Like AR, the virtual world has transformed the traditional shopping experience into a more pleasurable and wonderful experience (Butt et al, 2021;Holdack et al, 2020;Jang and Park, 2019). Such an immersive environment helps consumers immerse themselves in AR services as it provides entertainment value while shopping (Yeo et al, 2017).…”

Section: Perceived Enjoymentmentioning

confidence: 99%

WOW, the make-up AR app is impressive: a comparative study between China and South Korea

Butt

Ahmad

Muzaffar

et al. 2021

JSM

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Purpose Consumers today actively participate in online purchasing experiences. As a result, it is critical to comprehend the behavioral aspects of novel technology usage, such as augmented reality (AR). AR apps enable beauty companies to create and design more immersive experience services. This study aims to highlight consumers’ perspectives on their continued desire to use AR app services. Design/methodology/approach A comparative study between China and South Korea was conducted with sample sizes of 458 and 315, respectively. Smart PLS was used for analysis. Findings The findings suggest that AR apps influence innovative consumers in China and South Korea to be satisfied with and continue to use such services. Previous research on technology acceptance model, information system success, AR and artificial intelligence (AI)-context-specific variables supported the findings. Practical implications This study contributes to the development of AR apps for beauty brands, as such technology revolutionizes how beauty brands work and grow. As a result, AR apps can pave the way for brands to provide an immersive experience to their customers. Originality/value The current study contributes to AR and AI drivers in the context of beauty brands by using novel technologies such as AR. AR integration with AI-context-specific variables indicates that consumers in China and South Korea are innovative and accept such technologies when purchasing beauty products online.

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“…In AR settings, the higher interactivity and the wider types of interaction drive adoption, and reduce the perceived complexity of SSTs (Adapa et al, 2020). Furthermore, again in AR settings, perceived enjoyment and perceived informativeness are acknowledged as predictors of the acceptance of AR wearables in retailing (Holdack et al, 2021). Therefore, following this reasoning, and taking into account Blut et al's (2016) meta-analysis, we propose that the need for personal interaction might have a negative effect on the perceived usefulness of technologies.…”

Section: 21mentioning

confidence: 99%

A model of adoption of AR-based self-service technologies: a two country comparison

Bigné

2021

IJRDM

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PurposeThis paper proposes a model that extends the technology acceptance model (TAM) by identifying factors that influence consumers' acceptance of augmented reality (AR) self-service technologies (AR-based SSTs) in the retail sector, resulting in the Augmented Reality in Retail Model (ARiR Model).Design/methodology/approachThis study is based on an online questionnaire responded to by 284 makeup-using women from Nicaragua and the USA. It is based on an AR mobile app used to shop in retail stores. Partial least squares-structural equation modelling was used to validate the ARiR model and test the hypotheses.FindingsAesthetics and navigation are significant predictors of perceived usefulness and perceived ease of use (PEOU), and self-efficacy also explains perceived ease of use. Technology readiness and the need for personal interaction were not found to be influencing factors. A cross-cultural comparison indicated that both countries have similar overall attitudes towards AR-based SSTs.Research limitations/implicationsThis paper provides insights into the perceived value of, and motives for customer acceptance of, AR-based SSTs, which can serve as guidelines for their future implementation. Furthermore, it validates and confirms the application of the proposed ARiR model for technology acceptance in both developed and developing countries.Practical implicationsThe paper provides new insights for retailers on the implementation of AR at the point of sale.Originality/valueThe model extends the original TAM to AR and introduces five new constructs: need for personal interaction, aesthetics, navigation, self-efficacy and technology readiness. It was tested in both a developing and a developed country.

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The role of perceived enjoyment and perceived informativeness in assessing the acceptance of AR wearables

Cited by 132 publications

References 43 publications

Embedded Philanthropic CSR in Digital China: Unified View of Prosocial and Pro-environmental Practices

Embedded Philanthropic CSR in Digital China: Unified View of Prosocial and Pro-environmental Practices

WOW, the make-up AR app is impressive: a comparative study between China and South Korea

A model of adoption of AR-based self-service technologies: a two country comparison

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