The role of package design typicality on a hand sanitizer purchase

Frierson, Ami; Hurley, Rupert Andrew; Kimmel, R. M.; Griffin, Sarah; Bridges, William B.; Roth, Ginger; Kessler, Samuel J.

doi:10.1002/pts.2676

Cited by 2 publications

(1 citation statement)

References 46 publications

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“…The combination of functional signals and emotional aspects can attract or not consumers to a food product 3–5 . In this way, food packaging can influence consumers' expectations and purchasing intention 6 .…”

Section: Introductionmentioning

confidence: 99%

The influence of clean food labels on consumers' perception

2023

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Food marketing uses packaging to attract consumers. Clean labels (CLs) have been proposed as a recent alternative to attract consumers and increase purchasing intention; however, the impact of CL on consumers' perception has not been extensively studied. In this way, the current research aimed to understand the effect of CL used in frequent food consumed by the Brazilian population (cereal bars, sandwich cookies, yogurt, loaf bread, tomato paste and ketchup) and their impact on consumers' perception. A study with 392 volunteers was carried out, and the data were obtained through an online form and analysed using an electronic spreadsheet. Each volunteer compared similar food inside packaging with conventional labels or CL, considering the same price and expiration date. Data derived from consumers' perceptions were analysed using the word association (WA) methodology. Results from volunteers showed that people verify the presence of natural ingredients in food products and prefer processed products with CL. Furthermore, several variables used to develop CL such as product quality, nutritional value and ingredients were mentioned by the volunteers as parameters influencing purchasing intention. Finally, results from WA confirmed the preference of volunteers by food packages with CL; in this way, food products with CL were correlated with sensory and nutritional aspects. This study confirms the importance of CL in processed food packaging and its importance to induce positive feelings in consumers.

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Section: Introductionmentioning

confidence: 99%

The influence of clean food labels on consumers' perception

2023

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Packaging style design based on visual semantic segmentation technology and intelligent cyber physical system

Wang¹

2023

PeerJ Computer Science

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The integration of image segmentation technology into packaging style design significantly amplifies both the aesthetic allure and practical utility of product packaging design. However, the conventional image segmentation algorithm necessitates a substantial amount of time for image analysis, rendering it susceptible to the loss of vital image features and yielding unsatisfactory segmentation results. Therefore, this study introduces a novel segmentation network, G-Lite-DeepLabV3+, which is seamlessly incorporated into cyber-physical systems (CPS) to enhance the accuracy and efficiency of product packaging image segmentation. In this research, the feature extraction network of DeepLabV3 is replaced with Mobilenetv2, integrating group convolution and attention mechanisms to proficiently process intricate semantic features and improve the network’s responsiveness to valuable characteristics. These adaptations are then deployed within CPS, allowing the G-Lite-DeepLabV3+ network to be seamlessly integrated into the image processing module within CPS. This integration facilitates remote and real-time segmentation of product packaging images in a virtual environment.Experimental findings demonstrate that the G-Lite-DeepLabV3+ network excels at segmenting diverse graphical elements within product packaging images. Compared to the original DeepLabV3+ network, the intersection over union (IoU) metric shows a remarkable increase of 3.1%, while the mean pixel accuracy (mPA) exhibits an impressive improvement of 6.2%. Additionally, the frames per second (FPS) metric experiences a significant boost of 22.1%. When deployed within CPS, the network successfully accomplishes product packaging image segmentation tasks with enhanced efficiency, while maintaining high levels of segmentation accuracy.

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The role of package design typicality on a hand sanitizer purchase

Cited by 2 publications

References 46 publications

The influence of clean food labels on consumers' perception

The influence of clean food labels on consumers' perception

Packaging style design based on visual semantic segmentation technology and intelligent cyber physical system

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