To study factors affecting oxytocin (OT) secretion during estrus, pituitary venous (PV) blood was collected every 0.5-1 min for 2-3 h from 6 mares. Four mares were teased for 5-20 min during sampling. Jugular (JUG) blood only was collected before and 5 min after artificial insemination (n = 11) or mating (n = 3). OT was administered to 23 mares, 5 with PV cannulae, and to perifused dispersed equine pituitary cells.Peaks of OT secretion accompanied displays of estrus, whether induced by the stallion's call alone (OT peak amplitude (pg/ml): 195 ± 68; n = 10) or by teasing ([pg/ml]: 1604 ± 1429; n = 4). The larger responses raised JUG OT, as did insemination (p < 0.01). In 5 of 6 mares, PV OT and LH/FSH concentrations were weakly related (r: 0.17-0.50). OT administration (5, 10, or 30 US units) produced a PV LH peak similar to endogenously generated ones but unaccompanied by a GnRH peak. In vitro, OT (10 nM) induced a maximum increment in LH secretion of 22% ± 4 (n = 11 replicates). However, OT administration did not alter JUG gonadotropins in the short term.We conclude that sexual stimulation induces OT secretion and can raise JUG OT concentrations, which may serve to increase reproductive tract motility. OT at high concentrations, e.g., during arousal or after administration, weakly stimulates LH secretion. Although a single OT dose would not advance the LH surge, repeated doses or sexual stimulation may do so by inducing repeated OT and LH peaks.