The Role Of Organizational Innovation: A Study Of Tourism Villages In Magelang, Indonesia
Dian Marlina Verawati,
Suharnomo Suharnomo,
Indi Djastuti
Abstract:The increasing number of new tourist attractions and corrent tourism trends are forcing tourist villages to think about developing throungh innovation. Data were collected through questionnaires and analyzed using the structural equation model (SEM)-Amos to test the model quantitatively with 115 respondents. This study concludes that transformational leadership is a source of creativity in the context of rural tourism leadership. Knowledge management is an important resource to survive and follow trends amidst… Show more
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