“…The principles of expertise, trust, fairness, self‐efficacy, and optimism are principles that can be developed through the monthly training that Ambassadors take part in to learn how to carry out discussions in a sensitive and empathetic manner. Diffusion of information is also studied in other fields, such as climate policy (Luthfia & Alkhajar, 2020), video game settings (Z. Wang et al, 2020), or social media (Zhang et al, 2015). Many of these studies focus, however, more on simulation and mathematical models (Liu & Liu, 2018) instead of examining real world scenarios.…”