The Role of Nutrition and Health Claims in Consumers' Perception. Creating Educational Paths to Resolve Information Asymmetries Caused by Promotion and Marketing Activities Regarding Foodstuffs

Tarabella, Angela; Burchi, Barbara

doi:10.1016/j.sbspro.2012.05.449

Cited by 7 publications

(4 citation statements)

References 22 publications

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“…Therefore, based on the knowledge of which health claims are most valuable for consumer segments, health practitioners and decision makers may design information campaigns tailored for these groups. According to Tarabella and Burchi (2012), compliance to legislation on food labelling and health claims cannot guarantee consumers will correctly understand said labelling and claims, e.g., people looking for "quick fixes" through FFs may employ these at the expense of more fundamental adjustments to diet and fitness, which may provide the basis for superior overall disease prevention and health promotion (Brečić et al, 2014).They must receive training on nutrition and a healthful diet, and in that regard, personal (family, relative, experience and friends) and impersonal (mass media, salesperson, packaging, and the internet) communication channels can be used by food practitioners, government agencies and food marketers to communicate the accurate health benefits of FFs to different consumer segments (Hasnah and Ameira, 2010).…”

Section: Discussionmentioning

confidence: 99%

Willingness to purchase functional foods according to their benefits

Schnettler

Miranda

Lobos

et al. 2015

British Food Journal

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Purpose-The purpose of this paper is to explore differences in consumers' willingness to purchase functional foods (FFs) in southern Chile in terms of socio-demographic characteristics, consumer knowledge, and subjective well-being. Design/methodology/approach-A survey was carried out among 400 people in southern Chile. The questionnaire measured willingness to buy FFs with 18 different benefits, knowledge about FFs, socio-demographic characteristics and satisfaction with life and with food-related life. Findings-Two dimensions were found for benefits sought in FFs: disease prevention and improvement of bodily functions. Cluster analysis was used to distinguish three types of consumers. The majority (59.8 per cent) showed a significant disposition to buy FFs that prevent diseases or improve bodily functions. Others (25.8 per cent) were less inclined to buy either type of FF. A minority (14.5 per cent) showed greater disposition to buy FFs which improve bodily functions. The types differ according to the size of family, presence and age of children at home, ethnic origin, education, socioeconomic status, knowledge about FFs and satisfaction with life and food-related life. Research limitations/implications-This study was conducted in the context of only one country in South America. The results reveal a high interest to buy FFs in order to improve bodily functions, and this preference may be associated to lifestyle changes in the population in Latin American countries. Originality/value-This study provides information on the willingness to buy FFs and relates it to ethnic origin and satisfaction with food-related life. People from ethnic minorities are less inclined to buy FFs. People who are more inclined to buy FFs are more satisfied with their life and their food-related life.

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Section: Discussionmentioning

confidence: 99%

Willingness to purchase functional foods according to their benefits

Schnettler

Miranda

Lobos

et al. 2015

British Food Journal

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“…Additionally, suitable nutrition labelling awareness programmes should be held in primary or high schools where well known people (celebrities for instance) are invited to give speeches related to the programmes which is to introduce as well as to increase the awareness on nutrition labelling as suggested by Tarabella and Burchi (2012).…”

Section: Discussionmentioning

confidence: 99%

Accuracy of nutrition labels of pre-packaged foods in Malaysia

Kok

Radzi

2017

BFJ

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Purpose The purpose of this paper is to investigate whether the prepackaged foods in Malaysia are able to provide credible nutrition labels for consumers and how many prepackaged foods do not comply with the tolerance limits, regardless of whether the products are sold in Malaysia or exported to overseas even though there are no standardization of tolerance limits. Design/methodology/approach The present study consists of 300 samples (triplicate samples for each product) of core nutrients (energy, fat, carbohydrate and protein), which have been stratified into eight categories, were analysed and the analytical values were compared with the declared values. Compliance of products were obtained through the comparison with different guidelines. Findings About 34 per cent of analysed products did not comply with the tolerance limit according to the Food Act 1983, Malaysia (one way approach tolerance limit). Then, 73 per cent of products failed to comply with the tolerance leeway ±20 per cent (two-way approach) and 56 per cent of products did not comply with the tolerance limits set in the Local Authorities Coordinators of Regulatory Services. Research limitations/implications Many researches have proved that consumers used nutrition label as a tool to improve their healthy lifestyles. The misleading of nutrition label will elicit detrimental effect to consumers especially who always rely on the nutrition label before purchasing. Hence, credibility of nutrition label is imperative. However, this research only focussed on four major core nutrients. Nutrients such as trans-fat and sodium have proved that are detrimental to human’s health are not covered in the study. Practical implications First, this research could directly reflect the credibility of nutrition label in the market. The government of the country should improve the surveillance activity on nutrition label. Meantime, free trade activities especially on food industries are active now; an accurate nutrition label is the first key to success in the business. This research can inject awareness to food producers who incline to do global free trade business shall always assure the accuracy of the nutrition label no matter the tolerance or guidelines are different among the countries. Originality/value There are many research about improvement in consumers’ awareness towards nutrition label but very little research conducted on the accuracy of nutrition label. The main purpose of those research is to improve public health awareness but this may become insignificant if the values of nutrition label are inaccurate. Then, the asymmetric of tolerance limits would trigger awareness from policy makers or food manufacturers to be more responsible in providing credible nutrition label. At the end, consumers are protected from inaccurate nutrition labels and a healthy nation can be sustained.

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“…Therefore it is important to consider whether the average consumer, as described in the NHCR, can relate a claim to his or her own health and thereby is able to fully understand a health claim (Nocella and Kennedy, 2012). And although in literature the interest of a consumer in nutritional information is shown to be high, understanding of this information and thereby understanding of health claims is hard to test and therefore evidence is rare (Tarabella and Burchi, 2012;van Trijp, 2009). Consequently, relevance and understandability of the claim are important concerns when introducing a new health claim, which was seen to be an important consideration for EFSA as well in rejecting vague and general claims.…”

Section: Discussionmentioning

confidence: 99%

Implementation of the nutrition and health claim regulation – The case of antioxidants

Boer¹,

Vos²,

Bast³

2014

Regulatory Toxicology and Pharmacology

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This article analyses the consequences of the implementation of the nutrition and health claim regulation in the field of food products containing antioxidants or food products claiming antioxidant activity. To this end, it first examines the origin and creation of the regulation and the involvement of EFSA in assessing scientific substantiation of health claims. Three criteria are regarded as critical in EFSA's opinions on the scientific substantiation of a health claim: the claimed effect (i) is well defined; (ii) is a clear beneficial physiological effect; and (iii) shows a cause effect relationship with the consumption of the food or functional ingredient. These criteria have implications for the research requested to substantiate health claims, although these implications do not all seem to fit nutrition research as it is currently executed. Looking at antioxidants, the complexity of the mechanisms and actions of antioxidants is not recognised by the criteria used to evaluate proposed health claims, nor by the methodologies used to assess the effects of antioxidants. These criteria should be adjusted with novel scientific insights after consulting stakeholders.

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The Role of Nutrition and Health Claims in Consumers' Perception. Creating Educational Paths to Resolve Information Asymmetries Caused by Promotion and Marketing Activities Regarding Foodstuffs

Cited by 7 publications

References 22 publications

Willingness to purchase functional foods according to their benefits

Willingness to purchase functional foods according to their benefits

Accuracy of nutrition labels of pre-packaged foods in Malaysia

Implementation of the nutrition and health claim regulation – The case of antioxidants

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