The role of normative prompts and norm support cues in promoting light-switching behavior: A field study

Leoniak, Krzysztof J.; Cwalina, Wojciech

doi:10.1016/j.jenvp.2019.04.014

Cited by 25 publications

(19 citation statements)

References 84 publications

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“…To increase the external validity of our results, targeting a broader and more diverse population would be recommended. Various types of prompts (e.g., Bergquist and Nilsson, 2016;Leoniak and Cwalina, 2019) could also be tested in interaction with attitudes, as the framing of a message could have a different impact depending on initial attitudes. Notably, the fact that the prompt only mentions the behavior (e.g., "Please turn off the lights") versus refers to the environment as an argument to do the behavior (e.g., "Please turn off the lights to protect the environment") does probably change the influence of attitudes, the former being even less susceptible to be influenced by the level of environmental attitudes of the person.…”

Section: Future Studiesmentioning

confidence: 99%

Do Environmental Prompts Work the Same for Everyone? A Test of Environmental Attitudes as a Moderator

2020

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The extant literature has focused either on personal variables or on situational factors to explain pro-environmental behavior despite several calls to integrate both. The present research addresses this integration call by testing the interaction between environmental attitudes and situational prompts on pro-environmental behavior. Three experimental studies manipulate the presence/absence of pro-environmental prompts, measure environmental attitudes, and investigate the effect of both variables on behavior. Study 1 showed a simple effect: participants with higher levels of pro-environmental attitudes (compared to those with lower levels) performed more energy saving behavior in the presence of prompts. However, in the absence of prompt, none of the participants performed the behavior, which prevented us from statistically testing the interaction. Studies 2 and 3 were conducted with a similar design: main effects of attitude and prompts were obtained, but the interaction was not found. A Bayesian analysis of the data suggested more evidence toward the null hypothesis of no interaction between environmental attitudes and situational prompts.

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Section: Future Studiesmentioning

confidence: 99%

Do Environmental Prompts Work the Same for Everyone? A Test of Environmental Attitudes as a Moderator

2020

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“…Moreover, some other studies have explored whether different kinds of norms, such as subjective/descriptive/injunctive norms, affect specific PEBs in different ways (Zhang et al, 2018b ; Choi et al, 2015 ;Leoniak & Cwalina, 2019 ;Oceja & Berenguer, 2009 ). In addition, some scholars focused on how to effectively carry out green marketing activities and further cultivate residents’ sustainable consumption behaviors.…”

Section: Discussionmentioning

confidence: 99%

The progress and trend of pro-environmental behavior research: a bibliometrics-based visualization analysis

et al. 2021

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Pro-environmental behavior (PEB) has always been a hot topic in academic and practical, and it is highly necessary to explore the research progress and development trend of PEB. Based on 1038 relevant literatures published and the Web of Science core database, this paper used citation analysis, co-word analysis and cluster analysis methods to systematically analyze the dynamic evolution process of PEB’s research topics, knowledge base and subject areas. The results show that PEB research is currently in a period of rapid growth. And PEB research presents typical multidisciplinary characteristics, mainly focuses on Psychology-Education-Social, Economics-Economic-Political, Environmental-Toxicology-Nutrition and other disciplines. Then, this study also finds that the PEB research hotspots mainly concentrated in seven directions such as “Environmental cognition, emotion and motivation process”, etc., which can be further classified into three horizontal levels and three vertical levels. This study will provide valuable theoretical and practical reference for the future research of PEB.

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“…Injunctive and descriptive norms represent distinct sources of motivation and should have separate influences on a given behavior (Cialdini et al, 1990; Schuster et al, 2016; Smith et al, 2012). Although some previous social marketing studies have used social norms as a unidimensional construct (Onel, 2017; Russell-Bennett et al, 2018), there is empirical research evidence that descriptive and injunctive norms have independent and distinct impacts on intentions and behavior (Cialdini et al, 1990; Geiger et al, 2019; Leoniak & Cwalina, 2019; Smith et al, 2012).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Concerning waste separation actions specifically, an extended theory of planned behavior model developed by Xu et al (2017) showed that gender and age significantly moderate the relationship between the behavioral intention and its antecedents. Specific to normative influence, Leoniak and Cwalina (2019) established that women comply equally with injunctive and descriptive norms, while men are less compliant with descriptive norms than women.…”

Section: Literature Reviewmentioning

confidence: 99%

Normative Influence on Household Waste Separation: The Moderating Effect of Policy Implementation and Sociodemographic Variables

Issock

Roberts-Lombard

Mpinganjira

2020

Social Marketing Quarterly

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Background: With the increasing production of domestic waste in South African urban areas, household waste separation has become a crucial recycling activity for better management of domestic waste and a decrease in environmental pollution. Focus of the article: This empirical study investigates how normative influences can shape the intention to separate household waste and how these influences are moderated by sociodemographic attributes and upstream social marketing interventions (recycling policy implementation). Research Hypotheses: The hypotheses stipulate that descriptive, injunctive, and moral norms have an influence on the behavioral intention to separate household waste before disposal. Policy implementation and sociodemographic variables moderate the impact of these normative forces on behavioral intention. Methods: A cross-sectional design was applied to this study. A survey was administered to collect quantitative data from 350 households residing in a city that is currently implementing a mandatory recycling policy (Johannesburg) and from 349 households in a city that is not doing so (Tshwane). Structural equation modeling and moderation analysis were the main data analysis techniques applied to this study. Results: The findings underline the importance of injunctive and moral norms in influencing the intention to separate household waste. Gender and age appeared to play an important moderating role in the relationships between norms and behavioral intention. Policy implementation had no effect on the reported influences of social and moral norms on the intention to separate household waste. Recommendations for Practice: Policy makers in emerging markets are encouraged to apply more persuasive and decisive actions such as financial incentives (or disincentives) that will motivate households to comply with recycling policies. Limitations: One limitation of this study is the application of a cross-sectional design relying on self-reported measures of norms and behavioral intention.

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The role of normative prompts and norm support cues in promoting light-switching behavior: A field study

Cited by 25 publications

References 84 publications

Do Environmental Prompts Work the Same for Everyone? A Test of Environmental Attitudes as a Moderator

Do Environmental Prompts Work the Same for Everyone? A Test of Environmental Attitudes as a Moderator

The progress and trend of pro-environmental behavior research: a bibliometrics-based visualization analysis

Normative Influence on Household Waste Separation: The Moderating Effect of Policy Implementation and Sociodemographic Variables

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