The Role of Non-Governmental Organisations in Development Tourism Sector: A Comparative Study Between Bulgaria and Egypt

Ivanova, Petya; Khalifa, Mahmoud

doi:10.51870/cejiss.a130104

Cited by 1 publication

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“…Moreover, as the financial industry uses significant public resources, it is expected that it will behave in a socially responsible manner to a greater extent than any other industry (Wu and Shen 2023). The application of CSR by financial enterprises requires the implementation of processes that simultaneously consider social, environmental, and ethical issues, human rights issues, and consumer protection and integrate them into an overall strategy (Ivanova and Khalifa 2019).…”

Section: Csr and Hrm In Financial Enterprisesmentioning

confidence: 99%

Interplay between CSR and the Digitalisation of Bulgarian Financial Enterprises: HRM Approach and Pandemic Evidence

Zahariev,

Ivanova,

Zaharieva

et al. 2023

JRFM

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The study presents the economic, managerial, and societal perspectives on corporate social responsibility (CSR) as a basis for adding value to enterprises. It investigates the interplay between the digitalisation of activities and the management of Bulgarian financial enterprises, with a focus on HRM and CSR initiatives in a pandemic situation. The study tests the hypothesis that, in pandemic conditions, the CSR of Bulgarian financial enterprises is positively correlated with the digitalisation of general and human resource management. To assess the level of engagement of financial enterprises with CSR causes during the pandemic, the study employs a methodology comprising descriptive statistics and ordinal regression. The main conclusion, based on a nationally representative survey of Bulgarian financial enterprises, is that banks and insurers that heavily invest in digitalisation have demonstrated a higher level of commitment to CSR causes during the COVID-19 pandemic, while conservative and less digitally advanced financial enterprises have had limited CSR activity. By adopting fintech and insurtech solutions directed towards societal needs, market demands, and customer satisfaction, financial enterprises increase their efficiency. Our analysis confirms the interplay between the digitalisation of financial enterprises and support for CSR causes.

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Section: Csr and Hrm In Financial Enterprisesmentioning

confidence: 99%