The Role of New Technologies in Value Co-Creation Processes: Healthcare Management and the National Health System as a System of Services

Masucci, Armando; Megaro, Antonietta; Sirianni, Carlo Alessandro

doi:10.4236/jssm.2021.142012

Cited by 5 publications

(2 citation statements)

References 46 publications

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“…Opportunities for healthcare organizations to co-create value are considered to depend on the ability of these organizations to improve patient participation in healthcare delivery and this can be achieved through the increasingly widespread use of digital health platforms (Aghdam et al. , 2020), which can influence customers' perceptions of service quality (Cantrill, 2010) and can enable actors to co-create value (Masucci et al. , 2021).…”

Section: Challenges Posed By Ai In a H-sesmentioning

confidence: 99%

Triggering a patient-driven service innovation to foster the service ecosystem well-being: a case study

Megaro

Carrubbo

Polese

et al. 2022

TQM

Self Cite

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PurposeThe aim of this paper is to understand if service innovation (Helkkula et al., 2018), based on artificial intelligence (AI) systems, may guarantee healthcare service ecosystem (H-SES) well-being (Frow et al., 2019; Beirão et al., 2017), taking into account that many doubts relieved in terms of transparency may compromise the patients' perceived quality of health services provided through AI systems.Design/methodology/approachA literature review on service innovation, detected in terms of value co-creation, and service ecosystem, investigated in terms of well-being, is drawn. To analyze the implications of service innovation on a H-SES well-being, through the technology acceptance degree and predisposition to use by actors, a case study based on TAM-model 3 determinants as categories is carried out.FindingsAI-based service innovation archetypes in healthcare may be considered as antecedents of the service ecosystem well-being conditions as long as they enable actors to co-create value. To make it possible, a patient-driven service innovation is necessary in order to mitigate the risks of its inactivity due to fears in terms of transparency.Originality/valueService innovation and service ecosystem well-being may be studied in an integrated way, with a multidisciplinary approach, and are linked by value co-creation, because only thanks a patient-driven service innovation is possible to foster service ecosystem well-being in healthcare.

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Section: Challenges Posed By Ai In a H-sesmentioning

confidence: 99%

Triggering a patient-driven service innovation to foster the service ecosystem well-being: a case study

Megaro

Carrubbo

Polese

et al. 2022

TQM

Self Cite

View full text Add to dashboard Cite

show abstract

“…The benefits in the form of satisfaction felt by active buyers are also mentioned, inter alia, by Masucci, Megaro and Sirianni (2021). The subject of their research was joint activities with offerors, yet only in the case of one group of intangible products, i.e.…”

Section: Discussionmentioning

confidence: 99%

Purchasers’ Benefits of Co-Creating Marketing Offers Versus Offeror Country of Origin

Agnieszka

2024

ERSJ

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Applications of Marketing Technologies (Martechs) in Digital Marketing

Aghazadeh,

Khoshnevis

2024

Digital Marketing Technologies

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The Role of New Technologies in Value Co-Creation Processes: Healthcare Management and the National Health System as a System of Services

Cited by 5 publications

References 46 publications

Triggering a patient-driven service innovation to foster the service ecosystem well-being: a case study

Triggering a patient-driven service innovation to foster the service ecosystem well-being: a case study

Purchasers’ Benefits of Co-Creating Marketing Offers Versus Offeror Country of Origin

Applications of Marketing Technologies (Martechs) in Digital Marketing

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