The role of multi-stakeholders in market orientation and sustainable performance

Abstract

PurposeThis paper aims to investigate the relationship between market orientation (MO) and stakeholder orientation (SO) in sustainable corporate performance, with a focus on environmental, social and governance (ESG) results.Design/methodology/approachThis research is operationalized by way of a structural equation model (SEM) involving 208 energy companies and covering a worldwide context. Primary data relating to MO and SO were collected by survey questionnaire, while secondary data on sustainable performance were collected from the Global Reporting Initiative (GRI) sustainability report.FindingsThe results reveal that SO not only enhances strategic positioning and activities linked to market intelligence, but also serves as a determining factor of superior performance. The findings provide new insights into how MO is connected with sustainable corporate performance.Practical implicationsThe impact of this study leads to improvements in planning marketing and in market intelligence process, which are essential activities of managers and marketing planners. There are also implications for other organizational processes. The authors point out the relevance including multi-stakeholders, whose impact is perceived in the organization's results, and improving relations with them.Originality/valueThe authors' first contribution is empirically examining organizational competence with regard to the MO and marketing intelligence that have the greatest impact on sustainable performance. Second, the authors operationalized the SO construct, which until then had been treated in isolation in the literature.

How can organizations measure the integration of environmental, social, and governance (ESG) criteria? Validation of an instrument using item response theory to capture workers' perception

“…Unlike rating and ranking systems, questionnaires offer the potential for qualitative insights (Santamaria et al, 2021; Stocker et al, 2021). Questions allow respondents to provide explanations, examples, and narratives that capture the context and complexities of their ESG efforts.…”

استكشاف العلاقة بين التمكين النفسي والأداء المستدام في شركات السياحة المصرية

“…In this context, plenty of researchers agree that sustainable performance in organizations includes three dimensions: environmental, economic, and social sustainability. All these dimensions go hand in hand to enable organizations to meet stakeholders' needs in the short and the long-term (Stocker et al, 2021;Kinnunen et al, 2022;Khaw et al, 2022;Yu and Zhu, 2022).…”

Strategic management accounting and sustainable performance: The serial mediating role of business strategies and competitiveness

“…Additionally, strategic management accounting reflects information used to develop business strategies to create competitive advantages over competitors (Kaneko and Yimruan, 2017), even during changing business situations (Panjaitan et al, 2018;YahiaMarzouk and Jin, 2022). Consequently, the implementation of strategic management accounting integrated with technological information and market data with future visions enables executives to evaluate opportunities and risks in business competition, allowing them to formulate appropriate strategies based on their resource capabilities (Stocker et al, 2021). Therefore, the research hypotheses were as follows:…”