The Role of MSMEs in Community Empowerment: A Study in Malang Regency, East Java, Indonesia

Abstract

This research aims to analyze and describe the impact and contribution of Micro, Small, and Medium Enterprises (MSMEs) in community empowerment. In various developing countries, MSMEs have become the economic backbone of local communities and have a significant influence on improving welfare and strengthening social networks in various communities. This research uses a qualitative descriptive approach, with a study focus on Super Heru MSMEs in Pakis District, Malang Regency, East Java, Indonesia. The research results show that MSMEs have played a crucial role as economic drivers by creating jobs for residents. Its existence can form strong bonds between business actors, consumers, and the community, as well as contribute to local economic growth and increase a sense of community ownership and involvement. MSMEs also play a role in providing access to disadvantaged groups, such as women, youth, and marginalized community groups, by providing business opportunities and skills training. MSMEs have succeeded in empowering many individuals to create their own sources of income, increase economic independence, and reduce social disparities. The conclusion of this research confirms that MSMEs have great potential in strengthening community networks and advancing social welfare. Researchers suggest that with the right support from the government, non-governmental organizations, and society, MSMEs can continue to be agents of positive change in advancing social, economic, and environmental welfare in various communities.