The role of motivations in the construction of patronage intention of innovative green products

Moraga, Eduardo Torres; Vidal-Buitano, Agustin

doi:10.1108/arla-07-2021-0140

Cited by 3 publications

(2 citation statements)

References 61 publications

(228 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Regarding environmental motivation, it is important to distinguish in future studies between autonomous (or intrinsic) and controlled (or external and introjected) motivation, since the former has been shown to positively influence green purchase intentions, and the latter negatively [144].…”

Section: The Effect Of Environmental Concern and Motivationmentioning

confidence: 99%

The Smell of Sustainability: Understanding Consumers’ Acceptability of Recycled Plastic Packaging with an Off-Odor

Di Cicco,

Loos,

Vos

et al. 2024

Sustainability

View full text Add to dashboard Cite

This study investigates consumers’ acceptance and perceptions of post-consumer recycled (PCR) plastic packaging with an off-odor, and the effect of a sustainability claim thereupon. We utilized a mixed design to examine the influence of the percentage of PCR, packaging color, and the presence of a sustainability claim on consumer perceptions. Participants were presented with vignettes describing a scenario involving the purchase of shampoo bottles with or without a sustainability claim and asked to smell and rate the odor qualities of the bottles, as well as their acceptability and willingness to buy. The study found a main effect of the percentage of PCR and color on acceptability and willingness to buy and a main effect of the percentage of PCR on the perceived odor properties. However, the presence of a sustainability claim did not significantly affect consumer perceptions. The findings provide valuable insights for stakeholders in the sustainable production and consumption sector and offer recommendations for future research to further explore the impact of sustainability claims in shaping consumer acceptance of sustainable packaging with suboptimal sensory properties.

show abstract

Section: The Effect Of Environmental Concern and Motivationmentioning

confidence: 99%

The Smell of Sustainability: Understanding Consumers’ Acceptability of Recycled Plastic Packaging with an Off-Odor

Di Cicco,

Loos,

Vos

et al. 2024

Sustainability

View full text Add to dashboard Cite

show abstract

“…On the other hand, the fourth paper of this special section, Torres-Moraga and Vidal-Buitano (2022), investigates how autonomous and controlled motivations influence the formation of the patronage intention of innovative green products. Furthermore, the role of positive affect in these causal relationships and the moderating role of social norms are analyzed.…”

Section: Articles In This Special Sectionmentioning

confidence: 99%

Analytical editorial: Ensuring the future of our world: innovation, management and governance for sustainable growth

Santos

González-Serrano

Staniewski³

2022

ARLA

View full text Add to dashboard Cite

PurposeThis article presents the Special Issue (SI, 35-2) of ARLA, edited (not exclusively) with the best articles from the specialized conference of the Academy of Innovation, Entrepreneurship and Knowledge (ACIEK, 2021) conference and performs a bibliometric analysis on innovation, management, governance and sustainable growth.Design/methodology/approachGuest editors conduct a quantitative and qualitative analysis of the scholarly literature by examining the characteristics of publications and how articles published in this SI contribute to their growth.FindingsInnovation, management and governance for sustainable growth is an area that revolves around five points: (1) sustainable innovation in SMEs, (2) technological innovation, social capital and information patents to create value chains and financial development in the textile industry, (3) knowledge management and competitiveness for growth and productivity, (4) social entrepreneurship, business ecosystems and startups for sustainable development and (5) marketing-based business strategies for sustainable development.Practical implicationsFrom the analysis conducted, it is concluded that more research is needed on knowledge management and competitiveness in developing countries, such as Latin American and African countries, and to compare the results with more developed countries.

show abstract

The impact of consumer skepticism on perceived value and purchase intention of organic food

Cicciù,

Carmona

2024

ReA UFSM

View full text Add to dashboard Cite

Purpose: The purpose of this paper is to evaluate the impact of consumer skepticism on the perceived value and purchase intention of organic food.Design/methodology/approach: Quantitative research was carried out through a survey applied to a sample of 404 Brazilian respondents. Data analysis included descriptive statistics and partial least squares structural equation modeling.Findings: The study confirmed the negative relationship between skepticism and the perceived value of organic food and the positive relationship between the perceived value and purchase intention. In contrast, the negative relationship between skepticism and purchase intention was not confirmed by data analysis.Practical implications: By understanding skepticism, brands can educate consumers, build trust, refine their value propositions, and differentiate their products. Effective communication strategies can showcase quality and authenticity while justifying premium prices. It is suggested to public policymakers that information campaigns be promoted to improve knowledge about health, the environment, and organic production and consumption. Social implications: Results can improve the quality of life of people through the consumption of healthy and environmentally sound food.Originality: This study can be considered one of the first to address the relationship between consumer skepticism, perceived value, and purchase intention of organic food, pointing to the influence of contextual factors, such as consumer skepticism, on consumer behavior.

show abstract

The role of motivations in the construction of patronage intention of innovative green products

Cited by 3 publications

References 61 publications

The Smell of Sustainability: Understanding Consumers’ Acceptability of Recycled Plastic Packaging with an Off-Odor

The Smell of Sustainability: Understanding Consumers’ Acceptability of Recycled Plastic Packaging with an Off-Odor

Analytical editorial: Ensuring the future of our world: innovation, management and governance for sustainable growth

The impact of consumer skepticism on perceived value and purchase intention of organic food

Contact Info

Product

Resources

About