“…Elements include key symbols (Keyton, 2005), rituals (Pacanowsky & O'Donnell-Trujillo, 1983;Martin, 2002), stories, performances (Pacanowsky & O'DonnellTrujillo, 1983), artifacts (Keyton, 2005), and rules, which serve to establish normative behavior and help new employees to assimilate (Stohl, 1986). Because the symbols, stories, artifacts, and expectations for normative behavior are likely to vary across industries, to help to more clearly examine organizational culture, one industry, hospitality, served as the focal context for this research.…”