Marketing in University-Industry Technological Collaboration 2021
DOI: 10.1007/978-3-030-83678-8_2
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The Role of Marketing in the Technology Transfer Process

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Cited by 2 publications
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“…The difficulty in navigating regulatory frameworks, dealing with safety and efficacy concerns, and meeting consumer demands for product attributes, pricing, and accessibility is also reflected in this "potential vs. real" gap [156]. It is therefore crucial to promote closer industry-researcher engagement, promote further market integration of scientific data, and broaden publication practices to highlight the practical implications of research [157][158][159]. Cross-cutting publications from the lab to market can speed up this concept of integration into scientific research projects and foster wider and more efficient industry-academia jointly developed products [159].…”
Section: Trends In Data Distribution Along Each Value Chainmentioning
confidence: 99%
“…The difficulty in navigating regulatory frameworks, dealing with safety and efficacy concerns, and meeting consumer demands for product attributes, pricing, and accessibility is also reflected in this "potential vs. real" gap [156]. It is therefore crucial to promote closer industry-researcher engagement, promote further market integration of scientific data, and broaden publication practices to highlight the practical implications of research [157][158][159]. Cross-cutting publications from the lab to market can speed up this concept of integration into scientific research projects and foster wider and more efficient industry-academia jointly developed products [159].…”
Section: Trends In Data Distribution Along Each Value Chainmentioning
confidence: 99%