The role of marketing boards in the industrialization of the Canadian agricultural system

Troughton, Michael J.

doi:10.1016/0743-0167(89)90063-6

Cited by 17 publications

(3 citation statements)

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“…Some supply management marketing boards are unique to Canada, and have contributed in safeguarding the viability of the agricultural sector of the economy. Historically, some authors acknowledge that marketing boards have played a significant role in the industrialization of agriculture in Canada (McInnis, 1958; Troughton, 1989).…”

Section: Purposes Of Agricultural Marketing Boardsmentioning

confidence: 99%

“…Canadian and provincial government authorities view marketing boards as political and legal apparatus that guarantees the elimination of food surpluses on the domestics market, and provide consumers with the availability and variety of agricultural commodities. Historically, agricultural producers in Canada have valued the nature of marketing boards, and even suggest that marketing boards have kept commodity prices at an acceptable level for consumers (Troughton, 1989). Many stakeholders support the argument that marketing boards have improved the productivity and efficiency of the Canadian agriculture sector.…”

Section: The Political Nature Of Marketing Boardsmentioning

confidence: 99%

“…Marketing boards and other agricultural support programs now face major problems in a twenty‐first century market economy that is characterized by rapidly changing market conditions that require quick action in order for agribusiness firms to survive and succeed. Marketing boards may have been beneficial for farmers in the past and may have helped the agribusiness sector of the Canadian economy to develop and be competitive (Troughton, 1989). However, we have shown that the current structure of marketing boards now seems to be obsolete and some market reforms are required.…”

Section: The Future Of Marketing Boards In Canadamentioning

confidence: 99%

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The importance of marketing boards in Canada: a twenty‐first century perspective

Tamilia

Charlebois²

2007

British Food Journal

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PurposeMarketing boards are an integral part of the farm economy in Canada. Their purposes have been debated for decades but seldom from a marketing perspective. Such an approach makes for an interesting way to study them. The purpose of this paper is to assess the pros and cons of marketing boards, suggesting how they can be made more responsive to market forces.Design/methodology/approachThe paper positions the need for Canada to bring agricultural market reforms. The wave toward freer access to world markets makes the study of supply management that more interesting and relevant in the twenty‐first century. A brief history of marketing boards is presented, followed by a discussion of their economic, social and constitutional impacts on Canadian society. Dairy supply management issues are discussed because they serve as the basis for comparative analysis, given that dairy trade liberation has been the most successful. The impact of marketing boards on consumers is well documented.FindingsThe research points out that marketing boards lack managerial savvy to make them more efficient and responsive to market changes. Logistical and supply chain management approaches seem to be lacking. A failure to respond to markets has resulted in lost market opportunities, both domestically and abroad. The quota values, the legal and constitutional powers of Canadian marketing boards and the interprovincial trade barriers, among other issues, have stifled entrepreneurship and innovation, all with rising prices to consumers. Trade liberation will not be easy to implement even if it is urgently needed.Practical implicationsSome of the suggested market reforms presented in the paper are bound to have repercussions not only on farmers and their current ways of doing business but on Canadian society as well.Originality/valueFew studies on marketing boards have been done from a marketing perspective rather than an agricultural economic one. It is the most current review of Canadian marketing boards. Marketing studies are needed to know more about how such boards are managed and function. They need to be more accountable. The recommended managerial studies on boards make the paper unique. While trade liberation is highly recommended for milk and dairy boards to meet world pressure, the paper does not call for their elimination.

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Section: Purposes Of Agricultural Marketing Boardsmentioning

confidence: 99%

Section: The Political Nature Of Marketing Boardsmentioning

confidence: 99%

Section: The Future Of Marketing Boards In Canadamentioning

confidence: 99%

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