“…For instance, if members share real-time sharing of market demand data for the generation of conjoint forecasting, they can implement a collaborative supply chain structure known in literature as Information Exchange SC (Holweg et al 2005). This structure has been shown to be able to remove harmful problems resulting from information distortion (Machuca and Barajar 2004, Disney et al A C C E P T E D M A N U S C R I P T 2004, Dejonckheere et al 2004, Holweg et al 2005, Agrawal et al 2009, Cannella and Ciancimino 2010, Yuan et al 2010., Ali and Boylan 2011, Ali et al 2012, Trapero et al 2012, Wong et al 2014, Cannella 2014. However, as the effectiveness of an inventory management system depends on the quality of information used (Ketzenberg et al 2012), inventory accuracy can be reasonable considered one key aspect to ensure the benefits of the Information Exchange SC.…”