The Role of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation, and Opinion Leadership

Understanding millennial consumer’s adoption of 3D printed fashion products by exploring personal values and innovativeness

“…Since opinion leaders are more likely than the general public to seek out more information about products and services related to their interests, they are likely to try new products in their particular domain (Flynn et al 1996). Eastman et al (2014) confirmed that millennials with high opinion leadership show a strong relationship between product involvement and actual purchase of mobile technology. Grewal et al (2000) also stated that innovative consumers tend to share their experiences and knowledge about a new product with others, influencing the purchase decisions of others.…”

“…In general, innovators tend to share information and make changes in society (Rogers 1962). For example, Eastman et al (2014) posited that a person with a higher level of innovativeness will have a stronger tendency to share information or their own experience related to the products or services. This characteristic is similar to that of leaders in fashion (Schrank and Lois Gilmore 1973).…”

“…Given that innate innovativeness is a trait-like construct, domain-specific innovativeness serves as an intervening variable between a trait and actual behavior (Eastman et al 2014;Hirunyawipada and Paswan 2006). Previous research on innovativeness has verified that domain-specific innovativeness is a strong predictor of consumers' adoption behavior (Rahman et al 2014).…”

Enhancing green loyalty towards apparel retail stores: A cross-generational analysis on an emerging market

“…Depending on their year of birth, they were classified in one of the four analysed generations: 246 persons (23% of the sample) belonged to Generation Z, born between 1995 and 2000, 401 persons (37.5%) were Millennials (born between 1980 and 1994), 278 (26%) were Gen Xers (born between 1965 and 1979) and 143 (13.5%) were Baby Boomers (born between 1945 and 1964). This breakdown by generation was made according to indications in the international literature (Cheung et al 2008;Weingarten 2009;Taken Smith 2011;Gurău 2012;Loroz and Helgeson 2013;Eastman et al 2014;Young 2015). 46.3% of respondents were men and 53.7% were women, corresponding to the records in the latest Statistical Yearbook (2014).…”

A digitális kultúra hatása az emberi viselkedésre a gamifikáció példáján keresztül

“…László, aki több monográfiában és cikkben is részletesen, rendkívül adatgazdagon és precízen, társterületekkel együtt dolgozta fel a témát. Ide sorolható még számos munkája, melyben az információs társadalom korai megjelenéseit dolgozza fel (Karvalics, 2001(Karvalics, , 2002(Karvalics, , 2003(Karvalics, , 2005(Karvalics, , 2007a(Karvalics, , 2007b(Karvalics, , 2007c (Turkle, 2011), (Matook, Cummings, & Bala, 2015), (Tenhunen, 2008), (Eastman, Iyer, Liao--Troth, Williams, & Griffin, 2014), (Wang, Meister, & Gray, 2013), (Zhang & Fung, 2013), (Hyewon, MiYoung, & Minjeong, 2014), (Park & Burford, 2013 Az ember egyszerre biológiai és társadalmi lény, társadalmi lénnyé a kultúra teszi. A kultúra részei az eszközök, szerszámok, ruházat, díszek, szokások, intézmények, hiedelmek, rítusok, játékok, műtárgyak stb., sőt ideértendő a nyelv is.…”