The Role of Interpretation Processes and Parental Discussion in the Media's Effects on Adolescents' Use of Alcohol

Austin, Erica Weintraub; Pinkleton, Bruce E.; Fujioka, Yuki

doi:10.1542/peds.105.2.343

Cited by 126 publications

(84 citation statements)

References 17 publications

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“…With regard to religiousness, a recent Brazilian study affi rmed that the fact of an individual being raised in a home where religion is not relevant increases the chance of adopting the standard alcohol drinking habit. 5 Results of the present study are compatible with those of other studies that associate advertising awareness and propensity to drink. Collins et al (2005) stated that attention paid to commercials is the most relevant predictive factor of advertising awareness 9 and of alcohol drinking in boys.…”

Section: Discussionsupporting

confidence: 92%

“…Analyses are based on exposure to advertisements, affective response and infl uence on adolescents' expectations towards alcoholic beverages. 3,12,13,16,26 Certain authors, such as Austin & Mieli, 5 Ellickson et al, 12 Collins et al, 10,11 Grube & Waiters 18 and Fleming et al, 16 explore the responses of those exposed to advertisements as predictors of current and future alcohol use. Other authors, such as Stacy et al 26 and Snyder et al, 25 analyze exposure with a quantitative approach, based on the assumed hours of exposure.…”

Section: Introductionmentioning

confidence: 99%

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Propaganda de álcool e associação ao consumo de cerveja por adolescentes

et al. 2011

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Section: Discussionsupporting

confidence: 92%

Section: Introductionmentioning

confidence: 99%

Propaganda de álcool e associação ao consumo de cerveja por adolescentes

et al. 2011

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“…[92][93][94] Media education seems to be protective in mitigating harmful effects of media, including the effects of cigarette, alcohol, and food advertising. [93][94][95][96] …”

Section: Advertising In Schoolsmentioning

confidence: 99%

Children, Adolescents, and Advertising

Strasburger¹

2006

Pediatrics

123

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Advertising is a pervasive influence on children and adolescents. Young people view more than 40 000 ads per year on television alone and increasingly are being exposed to advertising on the Internet, in magazines, and in schools. This exposure may contribute significantly to childhood and adolescent obesity, poor nutrition, and cigarette and alcohol use. Media education has been shown to be effective in mitigating some of the negative effects of advertising on children and adolescents. INTRODUCTIONSeveral European countries forbid or severely curtail advertising to children; in the United States, on the other hand, selling to children is simply "business as usual." 1 The average young person views more than 3000 ads per day on television (TV), on the Internet, on billboards, and in magazines. 2 Increasingly, advertisers are targeting younger and younger children in an effort to establish "brand-name preference" at as early an age as possible. 3 This targeting occurs because advertising is a $250 billion/year industry with 900 000 brands to sell, 2 and children and adolescents are attractive consumers: teenagers spend $155 billion/year, children younger than 12 years spend another $25 billion, and both groups influence perhaps another $200 billion of their parents' spending per year. 4,5 Increasingly, advertisers are seeking to find new and creative ways of targeting young consumers via the Internet, in schools, and even in bathroom stalls. 1 THE EFFECTS OF ADVERTISING ON CHILDREN AND ADOLESCENTSResearch has shown that young children-younger than 8 years-are cognitively and psychologically defenseless against advertising. 6-9 They do not understand the notion of intent to sell and frequently accept advertising claims at face value. 10 In fact, in the late 1970s, the Federal Trade Commission (FTC) held hearings, reviewed the existing research, and came to the conclusion that it was unfair and deceptive to advertise to children younger than 6 years. 11 What kept the FTC from banning such ads was that it was thought to be impractical to implement such a ban. 11 However, some Western countries have done exactly that: Sweden and Norway forbid all advertising directed at children younger than 12 years, Greece bans toy advertising until after 10 PM, and Denmark and Belgium severely restrict advertising aimed at children. 12 www.pediatrics.org/cgi

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“…This association occurs according to at least four aspects: similarity perceived between advertisements and adolescents' lives, attention paid to commercials, belief that commercials tell the truth and having a favorite alcoholic beverage brand. This is observed even when controlling for other aspects that are traditionally associated with alcohol drinking among adolescents, such as age, sex, parental monitoring (protective factor), social class, tobacco use and importance of religion 5 in the adolescents' lives. With regard to religiousness, a recent Brazilian study affi rmed that the fact of an individual being raised in a home where religion is not relevant increases the chance of adopting the standard alcohol drinking habit.…”

Section: Discussionmentioning

confidence: 88%

“…Analyses are based on exposure to advertisements, affective response and infl uence on adolescents' expectations towards alcoholic beverages. 3,12,13,16,26 Certain authors, such as Austin & Mieli, 5 Ellickson et al, 12 Collins et al, 10,11 Grube & Waiters 18 and Fleming et al, 16 explore the responses of those exposed to advertisements as predictors of current and future alcohol use. Other authors, such as Stacy et al 26 and Snyder et al,25 analyze exposure with a quantitative approach, based on the assumed hours of exposure.…”

Section: Introductionmentioning

confidence: 99%