The Role of Internal Communication in Start-ups: State of Research and Practical Approaches

Abstract

The main objective of this paper is to analyze how strategic communication promotes corporate productivity in the 21st century. For this reason, a bibliographic review of the main concepts related to this topic in literature from research articles, scientific journals and books is carried out.As a complement to the study, a review of similar positions and an exploration of the main variables around the subject were carried out; likewise, the theoretical framework is made up of aspects such as strategic communication, corporate productivity, business management and organizational culture, variables that allowed the validation of the objectives of this literature review which are based on the identification of an internal communication plan between the organization and the work teams and the determination of the communication management practices involved in the optimal development of organizational culture. Subsequently, strategies were proposed that can be implemented by organizations regardless of their economic activity in order to facilitate assertive communication within the company, finally the interpretation of the results and conclusions were made, including the implementation of the System of Measurement and Advancement of Productivity which provides a working environment of cooperation and security ensuring continuous improvement in the performance of its employees.

Taking a Rhetorical Perspective on Emerging Communication Practice: Pedagogy as Theory-Building Scholarship

“…A fourth group of 12 articles (13.2%) focused primarily on specific contexts of increased interest to business communication scholars: after-hours communication (Kim & Chon, 2022), startups (Wolf et al, 2022), change management (Dulek, 2015), and distributed or virtual organizations (Aritz et al, 2018; Berg, 2012; Lockwood & Song, 2020; Newman et al, 2020; Smith et al, 2018; Viererbl et al, 2022). Three articles reviewed emerging practices across business organizations more generally (Coffelt & Smith, 2020; Cyphert et al, 2019; Waldeck et al, 2012).…”

Effective Communication in Globally Distributed Scrum: A Model and Practical Guidance

“…This idea is related to 'work meaningfulness' in leadership literature (Kipfelsberger et al, 2022). Wolf et al (2022) reported, based on 12 interviews, that explaining why is important for activity coordination in internal communications in IT-intensive start-up companies. Smart (2018) also recommended Sinek's (2011) advice when implementing agility in DevOps environments.…”

Comunicación organizacional interna: Diferencias contextuales en los estudios realizados

“…Es así que la academia ha ido trabajando estos años en la formación de un cuerpo conceptual de la comunicación organizacional interna, surgiendo nuevas teorías y enfoques. Entre las investigaciones que destacan en las principales bases de datos se encuentran las de Estados Unidos y Europa (Tkalac y Pološki, 2017;Ihm y Kim, 2021;Wolf, Godulla, Beck y Neubert, 2022;Yue, Men y Ferguson, 2021; las cuales tienen ciertas similitudes entre ellas en cuanto a aspectos como enfoque y metodología de investigación.…”