The Role of Insurance in Ensuring Product Security and Customer Trust in Online Shop Transactions Through Shopee
Ahmad Habib Pinim,
Muhammad Ramadhan,
Juliana Nasution
Abstract:The aim of this research is to find out the role of insurance in e-commerce transactions via the Shopee online shop and how to prove the existence of an insurance agreement in Shopee online shop transactions. The research method used is empirical descriptive qualitative. In this research, primary data was obtained from interviews with users of the Shopee application as an online shopping medium and sampling was carried out using random sampling with 4 informants. Meanwhile, secondary data in this research was … Show more
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