“…This indicator has also been widely employed by the literature on the USOs' growth (Cantner & Goethner, 2011; Colombo & Piva, 2005; Criaco et al, 2014; Ortín & Vendrell, 2014; Wennberg et al, 2011; Zhang, 2009). Nevertheless, it also presents limitations such as the that employment growth may simply be due to the funding provided by some stakeholders to keep the company running (Ferguson & Olofsson, 2004), or vice versa, a firm could grow without hiring new personnel due to changes in workforce productivity resulting from technological advances (D'Orazio, 2020; Rodríguez‐Gulías, Rodeiro‐Pazos, & Fernández‐López, 2017a).…”