The Role of Improving Entrepreneur Competency, Innovation and Use of Social Media in the Sustainability of Msmes in Banyumas District
Ramita Kholifaturrohmah,
Ekaningtyas Widiastuti,
Cut Misni Mulasiwi
et al.
Abstract:Every company must be able to compete in facing the challenges of globalization. Increasing business actors' competence (knowledge, skills, abilities) and innovative products is a primary concern to win the competition and achieve business sustainability. Mainly if MSMEs can utilize social media strategically in developing their business. This research focuses on MSMEs in the Banyumas Regency area to examine increasing entrepreneurial competence, innovation and the use of social media towards achieving sustain… Show more
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