The Role of Green Marketing and Promotion of Green Energy Bonds to Reduce Carbon Emissions in Indonesia
Sabbar Dahham Sabbar,
Hani Amer Musa,
Abdul Rahman Kadir
et al.
Abstract:This paper investigates the impact of green marketing on the adoption of green bonds. Using econometric methods, the study uses panel data of Indonesia 560 Indonesian firms regulated under the Indonesia Stock Market from 2002 to 2021. The findings show that green marketing can increase the demand for green bonds. This is because green marketing can raise awareness of the benefits of green bonds and can make them more attractive to investors. The study also finds that income and trade openness positively correl… Show more
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