The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment

McDaniel, Stephen R.; Lim, Choonghoon; Mahan, Joseph E.

doi:10.1016/j.jbusres.2006.06.009

Cited by 21 publications

(17 citation statements)

References 24 publications

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“…In these studies, scholars paid attention to sensation seeking as a personal trait (e.g., McDaniel et al, 2007;Bustin, et al, 2015). Sensation seeking has been defined as one's level of pursuit of sensational stimuli and experiences (Zuckerman, 1971).…”

Section: Sensation Seeking In Communicationmentioning

confidence: 99%

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Are Crashes Good or Bad for NASCAR Sponsors?

Lee

2016

IJBSR

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The purpose of the present research is to examine the influence of accidents (i.e., car crashes) on sponsorship effects (i.e., brand recall and attitude toward the brand) in NASCAR racing. An experiment was conducted with two types of experimental videos, one with a crash and the other with no crash. A total of 239 university students were divided into an experimental group and a control group. The research participants watched one of two types of videos and responded to a questionnaire. The results concluded that watching a crash increased brand recall, but it did not have an impact on attitude toward the brand. Another analysis revealed, however, experiment participants who watched a crash formed favorable attitude toward the sponsoring brand if their sensation seeking and sport fandom were high. These findings implies that an accident actually has positive impacts on sponsorship effects such as brand awareness and attitude toward the brand.

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Section: Sensation Seeking In Communicationmentioning

confidence: 99%

“…Leone and Arienzo (2000) found that sensation seeking subjects showed more favorable attitudes to highly arousing commercials. Another study concluded that different genders and personality traits influenced responses to violent advertisements for some sports (McDaniel, Lim, & Mahan, 2007).…”

Section: Introductionmentioning

confidence: 99%

Are Crashes Good or Bad for NASCAR Sponsors?

Lee

2016

IJBSR

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“…Gender studies are transversal to other disciplines such as history (Duby & Perrot, 1991;Guinote, 1997), sociology (Amâncio, 1994;Guerreiro, 1998;Standley & Soule, 1974), anthropology, philosophy Butler, 1990Butler, , 1999, social politics, literature (Beauvoir, 1949;Woolf, 1945), and psychology (Funk & Brunn, 2007;McCrea, Hirt, & Milner, 2008;McDaniel, Lim, & Mahan, 2007), to name a few. Researchers of economy or business administration (Marshall, 1995;Meyerson & Fletcher, 2000;White, Cox, & Cooper, 1992), marketing (Koc, 2002;McDaniel et al, 2007), or tourism (Cave & Kilic, 2010;Frew & Shaw, 1999;D.-Y.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Researchers of economy or business administration (Marshall, 1995;Meyerson & Fletcher, 2000;White, Cox, & Cooper, 1992), marketing (Koc, 2002;McDaniel et al, 2007), or tourism (Cave & Kilic, 2010;Frew & Shaw, 1999;D.-Y. Kim, Lehto, & Morrison, 2007;Swain, 1995), have analyzed the significance of gender in their work.…”

Section: Literature Reviewmentioning

confidence: 99%

Gender Asymmetries in Golf Participation

Reis

Correia

2013

Journal of Hospitality Marketing & Management

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“…Recent marketing literature reflects a renewal of the interest in the impact of personality on consumer behaviors with researchers calling for further investigation (c.f., Bosnjak et al, 2007a;McDaniel et al, 2007;Mooradian and Swan, 2006). Marketers equally have an interest in the ways that these distinguishing consumer characteristics can influence market segmentation and targeting strategies.…”

Section: Introductionmentioning

confidence: 99%