The Role of Food in Diplomacy: Communicating and “Winning Hearts and Minds” Through Food

Luša, Đana; Jakešević, Ružica

doi:10.20901/ms.8.16.7

Cited by 12 publications

(6 citation statements)

References 4 publications

(4 reference statements)

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“…To date, gastrodiplomacy became a tool for foreign policy to increase the national branding and status of a country, kit had been used by many countries as a tangible symbol that helps to create a positive image of the country. The positive image would lead to attractiveness, making gastrodiplomacy became one of the stronger methods to conduct a public diplomacy campaign (Luša & Jakešević, 2017).…”

Section: Food As Nation Brandingmentioning

confidence: 99%

Beyond Entertainment: Gastrodiplomacy Performance in Korean Drama and Reality Show

Vellycia¹

2021

j-cmre

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As the world keeps advancing due to globalization, countries across the world were competing against each other to be more acknowledgeable. The use of nation branding appears to be better suited to solve that problem. The use of public diplomacy such as gastrodiplomacy is believed to be the perfect tool in achieving that goal. South Korea was one of the many countries to do so. The country does not solely rely on the concept of gastrodiplomacy alone, rather it combines diplomacy with the use of media and entertainment industry. This research aims to elaborate the use of Korean television programs as the medium for cultural representation through gastrodiplomacy performed within. This research attempts to interpret gastrodiplomacy performances within the Korean drama, ‘Weightlifting Fairy: Kim Bok-Joo’ and Korean reality show, ‘BTS: In The Soop’ by applying diplomacy and performance concept, and food as nation branding theory. This study shows that television drama and reality show were able to create an engagement and connection with their audience, making both shows effective in delivering the message. The research will be carried out using qualitative research measurement, by analyzing the food appearances happening within the selected scenes from both the series.

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Section: Food As Nation Brandingmentioning

confidence: 99%

Beyond Entertainment: Gastrodiplomacy Performance in Korean Drama and Reality Show

Vellycia¹

2021

j-cmre

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“…Nowadays, as the world is becoming more global, the line between national and international, domestic and foreign, local and global is getting blurred (Luca &Jakesevic, 2017). The definition of gastronationalism, which is influenced by the ideology of nationalism that emerged in the 18th century (Fırat, 2014), is that a nation acts with nationalistic emotions while making, presenting or marketing its own dishes (Desoucey, 2010).…”

Section: The Concept Of Gastronationalismmentioning

confidence: 99%

“…Gastronationalism establishes a connection between nationalism and food and contributes to the formation of gastronomic identity (Şahin, 2017b). The concept of gastronationalism, which is composed of the combination of gastronomic identity and national identity, generally focuses on preserving the claim of a particular kind of food or beverage, the authenticity of a nation's taste and flavors or culinary experiences, as well as presenting them to global markets within the framework of national etiquette (Luca &Jakesevic, 2017).…”

Section: The Concept Of Gastronationalismmentioning

confidence: 99%

The Hotel Chefs Perception on Traditional Kitchen Culture and Gastronationalism

Pekerşen¹

2020

ABET

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Gastronationalism is a phenomenon that supports the preservation of traditional culinary cultures of societies, revealing the level of awareness and awareness about the national cuisine of the people and preserving these values. Through to the preservation of the culinary culture, which is a reflection of the social structure, the sustainability of these values will be ensured and accurately transferred to future generations. In this context, gastronationalistic identities of the chefs are important for the development of culinary culture. In this direction, a questionnaire has been applied to hotel chefs in January and February 2019 by sampling method. As a result of the study, it has been found out that the traditional perception of culinary culture of the chefs affects the perception levels of gastronationalism and that they have enough theoretical knowledge about local and Turkish dishes.In order to make gastronationalism more effective and sustainable, it is important that chefs working in tourism businesses put the authentic features of the local cuisine to the forefront further and the chefs are encouraged and supported in terms of researching the local cuisine. Key words: Gastronationalism; Culture; Traditional Culinary; Hotel; Chef.

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“…The Korean government chose its traditional food-Kimchias a tool to carry out diplomacy, which is then called gastro diplomacy. According to Paul Rochower, gastro diplomacy is an attempt to win the hearts and minds of others through the taste of the stomach (food) [12]. Gastro diplomacy is an intersection between food and state foreign policy by utilizing culinary as a means to conduct public diplomacy and strategy to improve state branding [13].…”

Section: Literature Reviewmentioning

confidence: 99%

Korean Gastro Diplomacy: Strategy To Enhance Country Promotion Toward Moslem Countries

Herningtyas¹

2019

Proceedings of the Third International Conference on Sustainable Innovation 2019 – Humanity, Education and Social Sciences (Ico

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This paper has discussed culinary as a medium of cultural exchange and strategic instrument to enhance other countries awareness, to engage on a cultural and personal level, and to encourage economic development such as trade and investment, as well as country promotion with everyday diners. It is no longer just a problem in the kitchen area, nor a product that is processed and then is eaten. South Korea is an excellent example to describe how the uses of culinary or popularly known as Korean Food, as well as other successful instruments such as Korean Drama or Korean Pop Music started in the early 1990s, have been boosted Korean cultural popularity. They directly and indirectly enhance Korean economic and political influences throughout the world. Interestingly, in contrast to K-Drama or K-Pop, K-Food has found a challenge to convince certain countries, primarily Moslem countries that their food had met Halal standard, which mean the food is prepared in a manner prescribed by Islamic law. This article used political approaches, especially on the perspective of soft diplomacy and commodification of the Halal label. This paper found that Korean Government, represented by the Ministry of Agriculture, Food and Rural Affairs conducted Gastro Diplomacy -with its premise that the easiest way to win hearts and minds is through the stomach-by first, organizing K-Food Fair in three Moslem countries, such as Malaysia, United Arab Emirates, and Indonesia in 2015. Second, it is by making Lunch Box Mini Drama Series and then by uploading them into YouTube to communicate, to promulgate, and to convince other countries that Korean has noticed and fulfilled on requirement Halal standard for Moslems.

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The Role of Food in Diplomacy: Communicating and “Winning Hearts and Minds” Through Food

Cited by 12 publications

References 4 publications

Beyond Entertainment: Gastrodiplomacy Performance in Korean Drama and Reality Show

Beyond Entertainment: Gastrodiplomacy Performance in Korean Drama and Reality Show

The Hotel Chefs Perception on Traditional Kitchen Culture and Gastronationalism

Korean Gastro Diplomacy: Strategy To Enhance Country Promotion Toward Moslem Countries

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