The role of "Food Hubs" in the relationship construction between organic farm producers through short chain supply in Porto Alegre (RS)

Abstract

This article will analyze the role of food hubs, whose concept can be understood as that of multiplatform that sells fresh organic products, which generate interactive relationships between producers and consumers. Based on this premise, so that we can understand this conceptual transcendence, 3 food hubs in the metropolitan region of Porto Alegre were chosen as a study to verify and understand how these relationships occur. Through the research, in a first analysis, it was possible to observe the various initiatives that generate loyalty, engagement, empathy between the parties and, above all, the incentive that leads to interaction and mutual knowledge. In this way, these food hubs proved to be promoters of the producer-consumer relationship, far beyond the mere communication of information, which end up encouraging long-term interactions and empathy between the stakeholders involved in the entire process.