The role of firms’ communication about eco-friendly products on social media and conventional media post-COVID-19
Iwan Koswara,
Putri Trulline,
Asep Saeful Rohman
Abstract:PurposeThe paper examined the impact of corporate communication about eco-friendly products on social media (CSM) and conventional media (CCM) on individuals/buyers’ intent for co-creating environmental values (ICEV) post-Coronavirus pandemic in Indonesia.Design/methodology/approachData were gathered from 561 individuals/buyers, via cross-sectional sampling in Bandung city, Indonesia. Next, this study used structural equation modelling to assess the theoretical model and hypothetical relationships.FindingsBoth… Show more
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