The Role of Entrepreneur-Venture Fit in Online Home-Based Entrepreneurship: A Systematic Literature Review

Anwar, Muhammad Naveed; Daniel, Elizabeth

doi:10.1142/s0218495816500151

Cited by 12 publications

(9 citation statements)

References 94 publications

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“…Kegiatan ini juga dirasakan sebagai salah satu cara untuk mengalihkan isu pandemi yang membuat stres di keluarganya. Hal ini sejalan dengan perkataan (Anwar & Daniel, 2017) yaitu memperoleh penghasilan layak dengan peningkatan tenaga kerja.…”

Section: Orientasi Bisnisonline Berbasis Rumahunclassified

“…Memiliki modal yang sedikit menjadi karakteristik bisnis online berbasis rumah, oleh karena ini pemasaran yang dilakukan akan mengedepankan langkah-langkah yang ekonomis dan penggunaan teknologi internet dan inovasi. Anwar & Daniel (2017) mengatakan bahwa bisnis ini dilakukan menggunakan internet dalam hal sumber daya, penyediaan layanan dan juga komunikasi dengan pemangku kepentingan, dalam hal ini adalah kepada konsumen. Informan menggunakan media sosial sebagai sarana untuk melakukan promosi, termasuk juga menggunakan teknologi pembayaran online seperti mobile banking.…”

Section: Penggunaan Teknologi Dan Sosial Mediaunclassified

“…Mason et al ( 2011) mengatakan bahwa pemilik usaha yang berbasis di rumah berpotensi untuk merasa terisolasi secara sosial. Hal ini terjadi karena berkurangnya interaksi tatap muka, dan interaksi sosial secara langsung (Anwar & Daniel, 2017). Hal ini berbeda bagi pengusaha bisnis online berbasis rumah yang memanfaatkan sosial media sebagai alat untuk berkomunikasi dan melakukan pemasaran.…”

Section: Meningkatkan Interaksi Sosialunclassified

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Sosial Media, Bisnis Kuliner dan Pandemi Covid-19

Leofitri

2021

j. gov. soc. politicol.

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This study aims to see how the use of information technology, especially social media and online applications, supports the emergence of this business. The research method in this study uses a qualitative approach and uses a phenomenological methodology through in-depth interviews to see the experience of one of the home-based online business entrepreneurs who built their business during the Covid 19 pandemic. The informant in this study was a 32-year-old woman with a bachelor's degree in economics. informants know quite a lot about marketing techniques. The results show that the most important use of social media is to create electronic word of mouth which is the backbone of the success of home-based online business marketing. Age is also a determining factor in operating an online-based business using this information and communication technology. So, it can be concluded that the use of communication information technology is the main key to the creation of online home-based businesses that were born during the Covid 19 pandemic. Social media, online motorcycle taxi applications, e-commerce are very helpful for home-based online businesses to run their business during the Covid pandemic. 19.

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Section: Orientasi Bisnisonline Berbasis Rumahunclassified

Section: Penggunaan Teknologi Dan Sosial Mediaunclassified

Section: Meningkatkan Interaksi Sosialunclassified

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Sosial Media, Bisnis Kuliner dan Pandemi Covid-19

Leofitri

2021

j. gov. soc. politicol.

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“…More recently, home-based entrepreneurs and their businesses have been theorised through entrepreneur-venture fit (Anwar and Daniel, 2016b), an approach that is derived from the more widely known person-organization fit (Van Vianen, 2000;Billsberry et al, 2005). Person-organization fit is based on the premise of an individual joining a pre-existing organization with an established set of organizational characteristics.…”

Section: Entrepreneurship and Online Home-based Businessesmentioning

confidence: 99%

“…Entrepreneur-venture fit differs in that it describes how entrepreneurs will seek to establish ventures that either addresses their needs or draws on their abilities. Home-based businesses can provide either, or both, of these types of fit: for example meeting the need to stay in the home due to caring responsibilities or drawing on specialist abilities that can be provided effectively the home (Gelderen et al, 2008;Anwar and Daniel, 2016b).…”

Section: Entrepreneurship and Online Home-based Businessesmentioning

confidence: 99%

Ethnic entrepreneurs and online home-based businesses: an exploratory study

Anwar

Daniel

2017

J Glob Entrepr Res

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This exploratory, qualitative study considers how online home-based businesses offer opportunities for ethnic entrepreneurs to 'break out' of traditional highly competitive and low margin sectors. Previous studies have found a positive association between ethnic minorities' high levels of entrepreneurship and home computer use in ethnic groups. Despite these associations, previous studies have overlooked the particular opportunities offered by home-based online businesses to ethnic entrepreneurs. The study adopts mixed embeddedness as a theoretical lens to guide interviews with 22 ethnic entrepreneurs who have started online home-based businesses in the UK. We find online home-based businesses offer ethnic entrepreneurs novel opportunities to draw on their ethnic advantages and address the constraints they face. The unique affordances of this type of business allow entrepreneurs to develop the necessary IT skills by self-learning and experimentation and to sub-contract more difficult or time consuming aspects to others. The findings also show that, consistent with the theory of mixed embeddedness, whilst the entrepreneurs are influenced by social, economic and institutional forces, online businesses allow them to exert their own agency and provide opportunities to uniquely shape these forces.

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Are Home-Based Businesses New Trends in Working Environment for Youth and Senior Entrepreneurs in Europe?

Pilková

Holienka

2020

Mobility Internet of Things 2018

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The Role of Entrepreneur-Venture Fit in Online Home-Based Entrepreneurship: A Systematic Literature Review

Cited by 12 publications

References 94 publications

Sosial Media, Bisnis Kuliner dan Pandemi Covid-19

Sosial Media, Bisnis Kuliner dan Pandemi Covid-19

Ethnic entrepreneurs and online home-based businesses: an exploratory study

Are Home-Based Businesses New Trends in Working Environment for Youth and Senior Entrepreneurs in Europe?

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