The Role Of Digitalization In The Process Of Personnel Identity Formation

Abstract

Digitalization is not only a complex technical or technical and technological process, but also a social process, when desires, aspirations, orientations are integrated, values and norms of behavior are disseminated not only within the framework of a particular enterprise, industry, territorial entity, but also on an interstate level. The implications of widespread and ubiquitous use of digital technologies for social relations and enterprise personnel management have not been determined. The authors have made an attempt to determine the role of digitalization in personnel identity formation. To do this, the authors compare the results of sociological studies of employees value-motivational meanings in two opposed industries: employees in the financial and credit sector (n = 290) and pedagogical employees in orphanages (n = 175). The researchers were interested in how the value-motivational meanings of employees of the financial and credit sphere will be consolidated with the goals of the industry. The study involved respondents representing various socio-demographic, status and professional qualification groups. As a result, the authors have identified the positive and negative consequences of digitalization in the process of personnel identity forming. The article will be useful for managers, civil servants and researchers of identity, values and digitalization.