The role of destination brand-oriented leadership in shaping tourism destination brand ambassadorship behavior among local residents in Tanzania

Strengthening tourism ethnocentrism in emerging tourism destinations

“…When a tourism destination implements DSR-economic initiatives that substantially contribute to economic development, there is a higher likelihood of promoting destination psychological ownership as a mechanism for promoting tourism ethnocentrism. These findings also align with the UNWTO, which, in its agenda promoting tourism and the Sustainable Development Goals -Journey to 2030, indicates that local residents' support for tourism can be achieved when the tourism sector incorporates SDGs to ensure the improvement of the lives and well-being of local residents (Amani, 2023c;Bowen and Sotomayor, 2022;UNWTO, 2017bUNWTO, , 2017a. These findings are supported by Zhang and Xu (2019), who assert that tourism destinations should aim to ensure that the tourism sector significantly contributes to the social and economic development of local communities to foster positive attitudes among local residents.…”

“…This implies that there is room to examine the drivers that can foster local residents' support for domestic tourism in the region. Past studies indicate that the development of tourism in Tanzania has been hindered by the low involvement of local residents, resulting in minimal support for the tourism sector (Amani, 2023c). Additionally, the Dodoma region boasts a wealth of potential resources for nature-based tourism, including the Swagaswaga Game Reserve, home to unique species in sub-Saharan Africa (Athumani et al, 2023;Nyakeko and Nyahongo, 2020).…”