The Role of Customer Awareness in Promoting Firm Sustainability and Sustainable Supply Chain Management

Gong, Mengfeng; Gao, Yuan; Koh, S.C. Lenny; Sutcliffe, Charles; Cullen, John B.

doi:10.2139/ssrn.3328061

Cited by 15 publications

(19 citation statements)

References 87 publications

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“…Yet the COVID-19 pandemic has created and increased “Customer support, awareness and community pressure (D5)” more than ever. This finding is in line with Gong et al, (2019) who reported a positive impact of external and internal customer awareness on the supply chain sustainability of firms. Thus, “Customer support, awareness and community pressure (D5)” will also drive companies to achieve SSC.…”

Section: Discussionsupporting

confidence: 90%

Improving supply chain sustainability in the context of COVID-19 pandemic in an emerging economy: Exploring drivers using an integrated model

Karmaker¹,

Ahmed²,

Ahmed

et al. 2021

Sustainable Production and Consumption

307

259

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Motivated by the COVID-19 pandemic and the challenges it poses to supply chain sustainability (SCS), this research aims to investigate the drivers of sustainable supply chain (SSC) to tackle supply chain disruptions in such a pandemic in the context of a particular emerging economy: Bangladesh. To achieve this aim, a methodology is proposed based on the Pareto analysis, fuzzy theory, total interpretive structural modelling (TISM), and Matriced Impacts Cruoses Multiplication Applique a un Classement techniques (MICMAC). The proposed methodology is tested using experienced supply chain practitioners as well as academic experts’ inputs from the emerging economy. This study reveals the influential relationships and indispensable links between the drivers using fuzzy TISM to improve the SCS in the context of COVID-19. Findings also reveal that financial support from the government as well as from the supply chain partners is required to tackle the immediate shock on due to COVID-19. Also, policy development considering health protocols and automation is essential for long-term sustainability in supply chains (SCs). Additionally, MICMAC analysis has clustered the associated drivers to capture the insights on the SCS. These findings are expected to aid industrial managers, supply chain partners, and government policymakers to take initiatives on SSC issues in the context of the COVID-19 pandemic.

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Section: Discussionsupporting

confidence: 90%

Improving supply chain sustainability in the context of COVID-19 pandemic in an emerging economy: Exploring drivers using an integrated model

Karmaker¹,

Ahmed²,

Ahmed

et al. 2021

Sustainable Production and Consumption

307

259

View full text Add to dashboard Cite

show abstract

“…Customer awareness score is an aggregate score that ranges from 0 to 100 of the client loyalty category of Asset4. This measure is adopted from Gong et al's (2019) study. This research tease out the effect of CSRS on SPA, a CSR‐based product differentiation.…”

Section: Methodsmentioning

confidence: 99%

Corporate social responsibility strategy, sustainable product attributes, and export performance

Ullah

Arslan

Puhakka

2021

Corp Soc Responsibility Env

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The current article is one of the first studies to address the role of corporate social responsibility strategy (CSRS) in the development of performance-oriented sustainable product attributes (SPA) mix in manufacturing firms. We specifically analyze whether the extent of SPA development by the firm's CSRS matches SPA contribution in export performance or do firms need to adapt CSRS to develop a performance-oriented SPA mix. The empirical analysis uses a panel dataset of 433 manufacturing firms from the United States during 2002-2017. The findings reveal the difference between SPA's outcome (contribution) and SPA development in firms. Further analysis of disaggregated SPA explains the reasoning behind this difference because the firm's CSRS' emphasis on developing distinct attributes of SPA tends to mismatch the proportionate contribution of distinct attributes of SPA in export performance. Our study contributes to SPA, CSRS, and export performance literature by establishing the differences in performance contribution and development of aggregated and disaggregated SPA in manufacturing firms.

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“…In addition, servitization improves customer orientation (Smith et al, 2014;Lexutt, 2020). Firms with greater customer awareness are more likely to engage in sustainability practices, such as implementing sustainability standards in their supply chain (Gong et al, 2019). A summary of previous empirical studies that examine the sustainability benefits of servitization is presented in Table 1.…”

Section: Servitization and Sustainabilitymentioning

confidence: 99%

The impact of servitization on the environmental and social performance in manufacturing firms

Zhang

Liang-qun

Wang

et al. 2021

JMTM

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PurposeThis study aims to examine how servitization affects the environmental and social performance of manufacturing firms.Design/methodology/approachThe hypotheses are tested using fixed-effect panel models based on secondary data of 1,413 manufacturing firms publicly listed in the USA.FindingsResults show that servitization is positively related to the social performance of manufacturing firms; this positive relationship is more prominent under high levels of human resource slack. However, the impact of servitization on environmental performance depends on the level of absorptive capacity and human resource slack. Servitization improves environmental performance under high levels of absorptive capacity and human resource slack, while this positive impact is insignificant under low levels of absorptive capacity and human resource slack.Research limitations/implicationsThe study focuses on the degree (depth) of servitization but ignores the scope of services provided by manufacturing firms (breadth of servitization).Practical implicationsThis research suggests that servitization is an effective way of achieving simultaneous improvements in environmental and social performance. However, high levels of absorptive capacity and human resource slack are needed to achieve this goal.Originality/valueThis study contributes to the servitization literature by demonstrating the environmental and social sustainability benefits of servitization. The findings also highlight the crucial role of absorptive capacity and human resource slack on improving environmental and social performance through servitization.

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The Role of Customer Awareness in Promoting Firm Sustainability and Sustainable Supply Chain Management

Cited by 15 publications

References 87 publications

Improving supply chain sustainability in the context of COVID-19 pandemic in an emerging economy: Exploring drivers using an integrated model

Improving supply chain sustainability in the context of COVID-19 pandemic in an emerging economy: Exploring drivers using an integrated model

Corporate social responsibility strategy, sustainable product attributes, and export performance

The impact of servitization on the environmental and social performance in manufacturing firms

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