2022
DOI: 10.1016/j.techfore.2021.121440
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The role of cultural values in social commerce adoption in the Arab world: An empirical study

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Cited by 37 publications
(24 citation statements)
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“…Two seminal works ( Hu T. et al, 2019 ; Al-Omoush et al, 2022 ; Lhuillier, 2022 ) established the concept of social capital in social science literature, signaling a shift in developmental discourse. It quickly gained economic clout and was recognized as a production factor in development theory.…”
Section: Literature and Hypotheses Developmentmentioning
confidence: 99%
“…Two seminal works ( Hu T. et al, 2019 ; Al-Omoush et al, 2022 ; Lhuillier, 2022 ) established the concept of social capital in social science literature, signaling a shift in developmental discourse. It quickly gained economic clout and was recognized as a production factor in development theory.…”
Section: Literature and Hypotheses Developmentmentioning
confidence: 99%
“…, 1998). Al-Omoush and his colleagues found that the impact of collectivism, masculinity and uncertainty avoidance cultural values of Arab consumers on their consumption behaviour, especially in social commerce (Al-Omoush et al. , 2022).…”
Section: Discussionmentioning
confidence: 99%
“…The effect of the cultural values on the consumers in Arab areas is also confirmed in the social commerce context; a recent study by (Al-Khatib et al, 2005;Mitchell et al, 2009;Rawwas et al, 1998). Al-Omoush and his colleagues found that the impact of collectivism, masculinity and uncertainty avoidance cultural values of Arab consumers on their consumption behaviour, especially in social commerce (Al-Omoush et al, 2022). It may be said without exaggeration that social and cultural values impact most individuals' decisions in Arab countries.…”
Section: Social and Cultural Effectsmentioning
confidence: 99%
“…Therefore, the media plays the role of monitoring the policy frameworks against the international best practices. One of the critical regional roles of the media is to promote the economic prosperity of the Arabian region (Al-Omoush et al, 2021). Therefore, the government often learns from the proposals submitted by different media organizations and seeks to enhance better economic advancement avenues.…”
Section: A Literature Analysismentioning
confidence: 99%