The Role of Context in Qualitative Case Study Research: Understanding Service Innovation

Abstract

Dr Vessela Warren holds a BSc in Economics from the University of Bologna, MBA from the University of West England and DBA from the University of Gloucestershire. She is a Senior Lecturer at the University of Worcester. Previously she was a research associate with the University of Gloucestershire. Before entering the academia, Vessela held senior management positions in international businesses in the field of engineering and hydropower plant construction. Her latest knowledge transfer projects involved the implementation of innovation processes, development and launching of new offerings in SMEs. Vessela's specialisation is in strategic innovation management, business process re-engineering and service innovation.Robin Bell, PhD is a Senior Lecturer at the Worcester Business School. He led the development of the School's first online undergraduate and graduate programs. Previously, he spent four years as the Business School's Director of International Partnerships and was responsible for collaboration with partners and supporting inbound and outbound student and staff mobility to achieve the school's internationalization agenda. He is also an Associate Professor at Beijing Foreign Studies University, teaching entrepreneurship and innovation. As well as being an academic, he is an entrepreneur and has acted as a consultant for the development of numerous entrepreneurship programs across China.

Elevating B2B Mobility with Sharing Autonomous Electric Vehicles: Exploring Prerequisite Criteria and Innovative Business Models

“…The challenge of grasping the essential prerequisite criteria (RQ1) and potential business models (RQ2) concerning the sharing of autonomous vehicles within a B2B market exhibits multifaceted and context-specific characteristics [69]. Therefore, a qualitative research approach employing a case study design was considered appropriate [70,71]. This approach is particularly advantageous for yielding in-depth comprehension, description, and exploration of a real-life issue, event, or phenomenon [70,72].…”