The role of competitor orientation and proactiveness in competitive advantage for small- and medium-sized enterprises performance
Jeremiah Ayodele Ogundare,
Stephan van der Merwe
Abstract:Background: As small- and medium-sized enterprises (SMEs) are the primary source of job creation in Nigeria and contribute 48% of the country’s gross domestic product (GDP), their performance must be enhanced and sustainability ensured. The article suggests that through competitor orientation and proactiveness, SME managers and owners can achieve competitive advantage which ultimately promotes firm performance.Aim: The article aims to examine how competitor orientation and proactiveness in competitive advantag… Show more
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