The Role of Communicators in Innovation Clusters

Blasini, Bettina Sophie; Dang, Rani Jeanne; Minshall, Tim; Mortara, Letizia

doi:10.1007/978-3-642-41479-4_8

Cited by 3 publications

(3 citation statements)

References 12 publications

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“…However, cluster management literature considers cluster communication only as a peripheral factor of cluster management and development (Rosenfeld, 2002;Blassini et al, 2013;Hartmann, 2016). To our knowledge, there are few studies that take a closer look at the forms of communication [whether simple communication models or more complex ones that view communication as a collaborative process in which all parties work together to identify common goals and interests while recognizing that different stakeholders may have different perspectives, experiences, and priorities, such as the consensus model (see e.g., Lewin, 1948;Fisher et al, 2011)] in a cluster.…”

Section: Clusters-between Competition and Cooperationmentioning

confidence: 99%

Successful clusters through successful communication: why clusters should be managed by Place Leaders

Ganske,

Carbon

2023

Front. Commun.

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Communication is critical in a wide variety of fields. Successful intra-organizational communication plays a significant role in building trust by creating an environment that empowers leaders to lead effectively, motivates employees to work, and thus contributes to organizational performance. In the context of cluster management, communication within the cluster, especially between the cluster leadership and the often vast number of cluster members, plays a pivotal role in successful and effective cluster development. A cluster typically operates in a regional context characterized by multi-agent, multi-objective, multi-vision, and pluralistic processes, methods, competencies, expertise, and aims. Cluster leadership is usually associated with particular difficulties in addressing these challenges. The primary needs and demands to fulfill such a role are to bring together a large number of partly competing actors involved in a cluster, to build up a trustful and open network, to include different cultures, and to harmonize institutional agendas. The main aim is to develop and establish a common ground to communicate and coordinate joint work efforts, which can mutually benefit and create synergies. The present article conceptualizes Effective internal Cluster Communication and Place Leadership as determinants for successful cluster developments. Despite the multiplicity of actors and sometimes even competing interest groups, Effective Place Leader Cluster Communication (EPLCC) enables clusters to inspire common, cooperative, collaborative and synergetic ways of working together. This is key to cluster development, successful and goal-directed cluster operation, and a sustainable operation of the cluster.

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Section: Clusters-between Competition and Cooperationmentioning

confidence: 99%

Successful clusters through successful communication: why clusters should be managed by Place Leaders

Ganske,

Carbon

2023

Front. Commun.

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“…Therefore, the role of the communication department must be examined in order to determine whether communication has strategic relevance or if it plays a merely secondary role, associated to only visibility or information delivery. In this regard, many studies have analyzed how communication may facilitate innovation (see Belasen and Rufer, 2013; Blasini et al , 2013; Eberl, 2013; Leeuwis and Aarts, 2011; Patsch and Zerfass, 2013).…”

Section: The Framework: Four Theoretical Constructs For An Analytical Modelmentioning

confidence: 99%

Corporate communication in open innovation: a case-study of three multinationals

Gutiérrez‐García¹,

Recalde

Alfaro

2020

CCIJ

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PurposeThis article proposes a theoretical framework that synthesizes the main factors explaining the strategic contribution of communication department to open innovation (OI) processes. Because there is little or no research literature on communication and OI, the purpose is to fill this gap. A literature review and empirical qualitative research were conducted to weigh the significance of the framework in practice.Design/methodology/approachAn interdisciplinary literature review was necessary to identify the main factors that explain the communication contribution to OI. The analysis of three multinational case studies has helped to enrich the proposed framework. Six semi-structured interviews were conducted with in-company communication managers and innovation managers in order to capture their perceptions.FindingsCommunication emerges as a strategic function with the potential to be embedded in the whole OI process. The main conclusion is that it may play an increasingly central role in enhancing relationships with external partners. Moreover, it enacts its strategic role while facilitating the enhancement of the organization's overall communication capability – that is, trust, transparency and a coherently articulated narrative.Research limitations/implicationsThis article has not been designed as a comprehensive overview of the topic, nor it is designed to be statistically representative or generalizable. The study was conducted with the intention of exploring the theoretical and practical contributions of communication department to OI, as well as to raise awareness among scholars and practitioners on this new but neglected topic for research. Its qualitative approach serves to assess the value of the framework proposed, and the key issues highlighted here require further research.Practical implicationsThe theoretical framework proposed may enable innovation managers to identify the factors in which the communication function and its practitioners may play a role for facilitating OI processes. Likewise, communication practitioners may find it useful to foster their organizational role and capabilities within these processes.Originality/valueThis article underlines the significant contribution that the communication function may play in OI processes. Research on this topic has been neglected thus far, despite its significance for the competitiveness of companies and the economy as a whole.

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“…Part of this institutional set-up is the (local) news media, which may act as a facilitator by diffusing information, providing coordination and mobilizing (public) support for novelty implementation and experimentation. By disseminating information on what is happening in a region, news media disseminate opportunities and strengthen collective expecta-tions (Nordfors, 2004), thereby building interrelations between the involved actors and contributing to connecting relevant stakeholders (Blasini et al, 2013). This also relates to the local buzz argument.…”

Section: A Regional Perspective On Innovation Newsmentioning

confidence: 99%

Geography of News

Özgün¹

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This dissertation provides insights into the systematic regional variations in news content and unveils their regional determinants as well as their influence on the behavior of economic agents. It features three chapters with empirical analyses of the German news media, each addressing one of three distinct relations in the complex regional news system. The first chapter evaluates the potential of media data to capture regional peculiarities. The following chapter digs deeper into the alignment of regional news media coverage and innovation activities in regions. The third chapter shows how regional news content explains differences in people’s behavior. The dissertation establishes two news-related datasets at the sub-national level in Germany. In sum, the dissertation contributes to a better understanding of sub-national heterogeneity in media reporting, by showing that regional differences in media content both explain and are explained by regional socio-economic characteristics. The findings substantiate the potential of analyzing subnational developments through the use of news media information. Thereby this dissertation marks a starting point and reference for scholars aiming to study this promising area of research.

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The Role of Communicators in Innovation Clusters

Abstract: and a project officer at the Pôle de Compétitivité SCS (Secured Communicating Solutions), the cluster-led innovation policy in France. Rani's main research interest is the development of small firms through collaborations in regional ecosystems of innovation.

Cited by 3 publications

References 12 publications

Successful clusters through successful communication: why clusters should be managed by Place Leaders

Successful clusters through successful communication: why clusters should be managed by Place Leaders

Corporate communication in open innovation: a case-study of three multinationals

Geography of News

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